Todays podcast guest is Claude Dicks, President of Allison Outdoor, an independent out of home company with 1,270 out of home faces and 29 digital billboards in North Carolina and Georgia. Claude talks about moving from radio into out of home, the gun billboard, digital sign conversions, buying easements, sales […]
Author: billboardinsider
Vibenomics Closes $5 Million Funding
INDIANAPOLIS (November 25, 2019) Vibenomics, provider of place-based audio experience solutions and the industry’s first audio out-of-home (OOH) programmatic advertising marketplace, today announced it has closed $5 million in new funding. The Seed Plus round included current investor High Alpha, with participation from new partners Elevate Ventures and The Ricker […]
Free Speech Challenge to Caltrans Political Sign Restrictions
“Political speech is one of the fundamental important hallmarks of the first amendment. I think limiting political speech to certain timeframes is simply unacceptable.” – NorCal Outdoor Media attorney Joshua Furman Norcal Outdoor Media has filed a federal lawsuit saying that Caltrans restrictions on political ads are unconstitutional. Norcal wants […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Blue Outdoor
Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605, New York, NY 10016 Markets: Nationwide. Phone: 212.759.0200 Email: SALES@BLUEOUTDOOR.COM Blue Outdoor operates an indoor and outdoor out of home plant primarily in shopping malls and lifestyle centers. the firm has 41,732 ad faces in 231 retail locations in 40 states. The company was […]
Outdoor Legal: Use Certified Mail.
International Outdoor v SS Mitx demonstrates the importance of using certified mail to deliver important written notices under a billboard lease. It also addresses the issue of lease abandonment. Here are the facts In March 2009 International Outdoor entered into a lease to erect a billboard on property owned by […]
Out of Home Conference Rooms – Part 3
Joyce Outdoor has a great conference room. It’s sunny and spacious and houses Kevin Joyce’s collection of out of home nameplates. Vinyl Printer Circlegraphics conference room showcases the work that they do rebranding businesses. What does your out of home conference room look like? Email billboardinsider@gmail.com. [wpforms id=”9787″] Paid Advertisement
Consumer Reports on OOH and Privacy
The respected Consumer Reports has published a post on the use of data. You may be asked about it. Insider makes these observations: Respect for privacy is important; our use of data is anonymized. Our goal is to match messages to audiences while respecting privacy. Learn more about privacy and […]
Watchfire Completes Fremont Street Experience.
DANVILLE, Ill. — (November 21, 2019) — The last of 59 truckloads of digital signage modules left the manufacturing facility at Watchfire Signs in Danville, Ill. recently, closing out the chapter on the renovation of the world’s largest single video screen, Fremont Street Experience in Las Vegas. Watchfire Signs, selected last year for […]
Clear Channel Airports Launches Web App for Performance Data
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app. The innovative web app, […]
























