Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards and wallscapes in major US cities. The company was started in 2013 and is owned by Brad Berkley, Eric Niemeyer and SunTx Capital Partners which has allocated […]
Author: billboardinsider
One Independent’s Digital Billboard Strategy
Allison Outdoor has 1,270 out of home faces and 29 digital billboards deployed across North Carolina and Georgia. Insider asked Allison’s President Claude Dicks to talk about digital billboards. You’ve got 29 digital billboards. How do you decide to install or convert a digital? We look at a couple criteria. […]
Full Motion Digital Billboards in LA
Inglewood is one of the few cities to permit full motion digital billboards. NBC Los Angeles did a piece about them. Scenic America complains about safety. WOW Media’s Scott Krantz and city of Englewood sources say that accidents have declined in intersections near signs which show full motion video and […]
How many US out of home companies are there?
OUTFRONT’s November 2019 Investor Presentation estimates that 125 independent out of home companies account for 35% of the total US out of home market. Not sure where the 125 independent out of home company figure comes from. Perhaps represents just the largest independents. Insider thinks there are 600-1,000 independent out […]
Newman B-Ball Extension for North Dakota State
This Newman Signs artwork for North Dakota State University caught Insider’s eye. An 18′ extension of a basketball player hangs off the 14′ by 48′ face. It’s the largest extension that Newman has ever produced. Insider talked with Newman Signs Operations Manager Jim England about the project. Where did […]
Geopath Market Spotlight: Peoria-Bloomington
Did you know: Peoria is the largest city on the Illinois river. Peoria is the headquarters for Caterpillar Inc., one of the 30 companies composing the Dow Jones Industrial Average. This week’s Geopath Market Spotlight focuses on the Peoria-Bloomington DMA. Infographics for the top DMAs and much more are available […]
Company of the Day: Billboard Outdoor Advertising
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. the plant is The company is owned by Billboard 4 U, […]
Out of Home and the Next Recession
It’s been 10.5 years since the last recession. That’s the longest recovery this century. No one wants a recession, but a prudent out of home manager needs to keep recession risk in the back of their mind. What happens to out of home revenues in a recession? Out of home […]
New and Noted: Streaming Wars, Attribution and Digimedia
“The streaming services know they have to break through with consumers” says Clear Channel Outdoor Chief Revenue Officer Bob McCuin in Bloomberg’s Billboards Love Streaming Wars Because That’s where Ads End up. The Bloomberg thesis is that out of home is a clear winner in the streaming services wars as […]
Landmark Shifting Away from Site Acquisitions
Landmark has shifted from lease and easement purchases to higher return, higher growth development initiatives. Here are the results from the third quarter 2019 earnings release and earnings call. Revenue declined by by $3.1 million (17%) to $14.4 million for the three months ended September 30, 2019 due to the […]
























