Insider’s take: Municipalities aren’t shy about trading stadium naming rights for money. Insider wonders if we’ll see more transit stations opting for naming rights in exchange for money. Makes the most sense when a transit station is located at or near a landmark facility. PHILADELPHIA (January 27, 2020) – As […]
London, UK (Jan. 27th, 2020): Talon Outdoor, the independent Out of Home media specialist, has announced today that Imran Elahi has been appointed to the newly created role of Head of Digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi has more than […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus radio. Today he gives 6 tips for selling out of home versus TV. How would you sell out of home versus TV? (1) I […]
Digital billboards are making the one-premise and off-premise signs more and more alike. One case of this is the digital billboard located at American Eagle’s new building in Las Vegas. The project was a joint venture between Yesco and Prismview. History For decades, the Prismview team operated under the YESCO […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Columbus, Ohio (January 24, 2020) – RBX Media, a leading out-of-home media company, announced the hiring of Sandy Seago as Chief Development Officer. Sandy will report to James Bicknell, CEO of RBX Media. In his role, Sandy, along with Bicknell, will lead the development efforts for the company, including building […]
Company: Comstor Outdoor Markets: Indiana and Ohio. Headquarters: 9016 St Route 117, Box 151 Huntsville, Ohio 43324-0151. Phone: 888-354-2591 Email: office@comstoroutdoor.com Comstor Outdoor was started in 2001 by Jason Duff and operates 400 faces in western Ohio and Eastern Indiana. In addition to Comstor, Duff runs the Community Storage & Properties real estate firm […]
Lots of people ask Insider about out of home rates in particular markets. Here are 3 tools which provide out of home rates in different markets without a lengthy registration process. The Adomni Widget Adomni lets you search for digital sign inventory online by geography or audience. You can see […]
Lamar CEO Sean Reilly is a venture investor. He participated in a $2.3 million fundraising round for MasteryPrep, a Baton-Rouge based company that sells standardized testing software and training materials. Tired of ads which follow you around the web? They’re going away in two years. Google is making third party […]
Insider just finished William Martin’s biography of Billy Graham: A Prophet with Honor – The Billy Graham Story. Graham (1918-2018) was a remarkable man who lived a scandal free life and changed lives with his preaching. He used billboards to publicize his crusades. Some quotes from the biography. Graham […]
