Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Chicago Shelter Ads Market: Illinois Address: 6624 W Irving Park Road, Chicago, IL 60634 Email: chicagoshelterbc@aol.com Phone: 773-545-5296 Illinois Convenience and Safety Corp dba Chicago Shelter Ads operates a backlit transit shelter advertising plant in communities ringing the city of Chicago. The posters are 6′ by 4′ wide. Bruce […]
By John Kenjoh, President, Kenjoh Outdoor I saw your article on Trivisions. I did have a comment on that. Another reason for going Trivision vs Digital, is if the market is too good for a static but not nearly good for a digital. One of my best performing Trivisions is […]
Rick Robinson of Billups has launched an out of home podcast called In the World. He interviewed Brad Gleeson, Cofounder of Target Path last month. Gleeson suggests that cities like Sao Paulo which have banned street level advertising are reconsidering because of the public benefits (amber and safety alerts, art, […]
Company: Chandler Communications Markets: Montana Headquarters: PO Box 633, Kalispell, Montana 59903 Phone: 406-756-3022 Email: contact@chandlercommunications.com Chandler Communications operates an airport, transit and billboard plant in the following Montana communities: Bozeman Belgrade Columbia Falls Eureka Great Falls Helena Kalispell Lincoln Livingston Whitefish [wpforms id=”9787″] Paid Advertisement
What can we say about out of home stocks? The last quarter belonged to Clear Channel Outdoor. The last year belonged to OUTFRONT. The last five years belonged to Lamar. Here’s the data. Last quarter (3 months ended December 31, 2019) Clear Channel Outdoor up 15%. Lamar up 10%. The […]
Someone asked Insider why there are still trivisions in a digital world. The answer is simple. Regulations. Yesterday, Insider passed a pair of Lamar trivisions along the West Seattle Freeway. The signs sit next to a busy freeway. Why aren’t they digital? Because Seattle prohibits digital billboards. Digital billboards on […]
We’re taking the day off to watch football. Back tomorrow. [wpforms id=”9787″] Paid Advertisement
A newly installed wind turbine came apart and took out a digital billboard in New York yesterday. You can read about the accident and watch video of the digital billboard falling on the Eyewitness News website. Insider’s take: Insider guesses that the wind turbine company will ultimately be liable but […]
Next week Billboard Insider will release updated out of home website rankings. Today Starting Gate Marketing’s Steve Crayne talks about how to design an effective out of home company website. How did you get involved in designing out of home company websites? I was introduced to the OOH industry by […]
