Author: billboardinsider

A Marriage Proposal Via a Billboard

A Baltimore man used a billboard to make a marriage proposal.  He popped the question in front of a billboard which said “Allison Haley, will you marry me? – Juan Carlos Puga.”   Puga rented the Clear Channel Outdoor poster for $500. Insider’s take:  All smiles here, but marriage proposals on […]

Building Signs Near a Major Airport Runway

Image Media owns signs near O’Hare Airport runways in Chicago.  Insider asked Michael Scheid Jr. to talk about the challenges of developing a billboard near an airport runway. What’s it like to have a billboard near a major airport? Anything within a certain proximity to airports requires approval from the […]

Company of the Day: Image Media

Company of the Day: IMAGE MEDIA® Company: IMAGE MEDIA®                    Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com IMAGE MEDIA operates an out of home plant in the Chicago market.  The company was started 35 years ago by Michael Scheid Sr. following a career at […]

Regulatory Roundup November 1, 2019

The Tredyffrin Township Zoning Hearing Board rejected Catalyst Outdoor’s appeal of a decision rejecting a permit for a monument sign at the site of the Clockworks building at Lancaster Avenue (Route 30) and Route 252 in Tredyffrin, Pennsylvania.  As part of the project the Clockworks building would have been torn […]

Shadowfencing and Proximity Targeting

(National– October 31, 2019) –do it outdoors media in partnership with Blue Bite have further enhanced their fleet of mobile billboards. The out-of-home (OOH) media company can now offer shadowfencing to advertisers who are looking to reinforce the OOH message digitally. WHAT IS SHADOWFENCING? Shadowfencing is a dynamic geofence that […]

Company of the Day: Mountain Outdoor

Company:  Mountain Outdoor Markets:  Tennessee Address:  9724 Kingston Pike, Suite 204, Knoxville, TN  37922 Phone: 865-691-4705 Email: jchurch@mountainoutdoor.com Mountain Outdoor operates a billboard company in East Tennessee.  Insider talked with Dwight and Justin Church. How did Mountain Outdoor get into the billboard business? Mountain Outdoor started in 1993. We have […]

YESCO and Blip

On yesterday’s Billboard Insider Podcast Pat O’Donnell talked about YESCO’s use of Blip, the automated out of home sales platform. You’ve got something like 46 digital billboards and are using Blip to sell digital space.  Talk about YESCO’s partnership with Blip. For disclosure purposes, Dave, we are a very minor […]

Geopath Market Spotlight: Boise

Did you know: Boise was crowned the number one “Adventure City” in the United States by National Geographic   Bike Magazine named Boise as the top mountain biking town in the entire country.   This week’s Geopath Market Spotlight focuses on the Boise, Idaho DMA. Infographics for the top DMAs […]

Pat O’Donnell on 63 Acquisitions and Hot Button Legislative Issues

Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media.  Pat manages an out of home plant with 2,250 faces  and sits on the board of directors of the OAAA and Geopath.  Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]