Author: billboardinsider

Game Player Hijacks Airport Screen

Secure digital screens.  Secure digital screens.  Secure digital screens.   Vice reports that a video game player plugged in his PlayStation 4 directly to an airport monitor at the Portland Airport in order to play Apex Legends before boarding a flight.  Could have been worse if he’d chosen to show something […]

Out of Home Advertising Reaches Children with Message of Love and Hope

To the many billboard operators who supported the Samaritan’s Purse project Operation Christmas Child by donating available space on your digital boards in 2019, thank you! We are excited to share 2019 results. More than 10.5 million shoebox gifts were collected worldwide in 2019! More than 8.9 million were collected […]

BlowUP’s Katrin Robertson to Head World Out of Home Judging Panel

Katrin Robertson, CEO of blowUP media and a board member of the World Out of Home Organization, will head the Organization’s panel of judges for its 2020 Awards, to be announced at its Congress in Toronto from June 3-5, 2020. The judges will also include Organization President Tom Goddard and […]

Happy Martin Luther King Day

Insider wanted to feature some of his Martin Luther King billboards in honor of the day and King’s work.  We asked Out of Home Creative’s Melody Roberts to talk about her favorite Martin Luther King billboards. “I think it’s unfortunate that we still have to send a message to people […]

Kevani Wins Ad Rep Contract for “i10 BEACON” Sign

LOS ANGELES, Jan. 16, 2020 /PRNewswire/ — KEVANI, Inc. (“KEVANI”), LA’s market leader in digital out-of-home media sales, has been selected for a multi-year advertising representation contract for a double-sided digital display on Interstate 10. KEVANI has branded the display the “i10 BEACON,” referencing both the location and monumental size of the […]

What Data Services Can Tell You About Potential Out of Home Clients

Data services like Ubimo have gotten really good at unlocking insights which you can share with out of home advertisers.  Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights. The Yankees audience skews young while the Mets audience skews old. Yankees fans top restaurants […]

Company of the Day: Circle Signworx

Company: Circle Signworx Address: 913 Elm St, Suite 411, Manchester, NH 03101 Phone: 603-625-5403 Email:  sales@circlesignworx.com Circle Signworx operates a 7 face digital  billboard plant in New Hampshire.   The company was formed in 2011. The company also provides marketing and web design services to local businesses. [wpforms id=”9787″] Paid Advertisement

Out of the Office: John Barrett

In addition to being an out of home industry legend, Barrett Outdoor’s John Barrett is a partner in Brewport Brewing Company, a microbrewery in Bridgeport, Connecticut.  John and his brother Bruce purchased the former Fairfield County News Building in Bridgeport and put a billboard on the property.  They later coverted […]

Seeking Alpha on Out of Home

Seeking Alpha has run two pieces on billboard stocks this week. Outfront: A Long Term Investment Opportunity ran Monday .  The financial analysis is shallow and simplistic but one sentence on OUTFRONT’s success at cross-selling transit and bulletins caught Insider’s eye: “According to the figures provided by Outfront Media, 86 […]

Will a paper napkin agreement hold up in court?

Will a paper napkin agreement hold up in court?  Probably not according to Craig Fedynich vs Curtis Massood Midwest Outdoor Media .  Here are the facts. in 2002 Curtis Massood and Craig Fedynich formed Midwest Outdoor Media.  Fedynich provided the ground lease and permits.  Massood provided the capital.  The company built […]