Author: billboardinsider

Visit Philadelphia Taps Clear Channel Boards in Times Square

New York, NY, & Philadelphia, PA – Last week in Times Square, and through the power of streaming and digital out-of-home media (DOOH), VISIT PHILADELPHIA®, the region’s official tourism marketing organization, teamed with Clear Channel Outdoor (NYSE: CCO), one of the world’s leading OOH companies, in an evolution for Greater […]

Geopath Issues 1,500 Learning Lab Certificates

New York, NY, February 10, 2020 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has issued more than 1,500 certificates through its online Learning Lab. Introduced in September 2019 to support the launch of Geopath’s new Insight tool, the Learning […]

Lamar Completes Refinancing

Baton Rouge, LA – February 6, 2020 – Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, today announced that it has completed $2.35 billion in refinancing transactions through its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”), strengthening its balance […]

Selling Out of Home Versus Publishing

Jesse London has 25 years experience in media sales including 20 years selling out of home.  Last week he talked about how out of home complements mobile and digital ads.  Today he talks about selling out of home versus publishing. How would you sell out of home versus publishing? Print […]

Gutnick to Lead Workshop at Toronto OOH Congress

OUTFRONT Media Consultant, Digital Transformation Stephanie Gutnik will run a NewGen only workshop at the World Out of Home Organization Congress in Toronto from June 3-5. Gutnik, who was one of the winners of the Organization’s first Rising Star award in 2018, will lead an ‘Elbows Out’ session for NewGen […]

Company of the Day: Dakota Outdoor

Company: Dakota Outdoor Advertising Markets:  North Dakota, Montana Headquarters: 418 E. Rosser Av, Suite 101, Bismark, ND  58501 Phone: 701-590-0992   Dakota outdoor advertising operates static and digital billboards in 18 communities in North Dakota and  Montana.  The company uses Daktronics digital billboards.  The company’s markets include: Alexander, ND Billings, MT Bismark, ND […]

Digital Billboard Light Mitigation

“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting.  I was getting 1 request a month a year ago.  Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]

Scenic LA’s New Focus

LA’s Coalition to Ban Billboard Blight is rebranding to Scenic Los Angeles.  Looks like they’ve decided to take on LA’s wildposters.  Here’s the notice. [wpforms id=”9787″] Paid Advertisement

3 of a Kind: For Your Consideration

In recent times the streets and skies of La La Land are becoming increasingly filled with ‘For your consideration’ outdoor ad campaigns for television shows, recording artists and motion pictures, especially at this time of year with industry awards shows like the Golden Globes, the Screen Actors Guild Awards, the […]

Company of the Day: Connell Outdoor

Company:  Connell Outdoor Market: Las Vegas Headquarters: 5242 Swenson Street, Las Vegas, NV  89119 Phone: 792-795-0555 Connell Outdoor has billboard locations in tourist and local corridors in Las Vegas.In addition to its billboard operation in Las Vegas, Connell Outdoor has a sister company, Shore Sign Service located in Atlantic City, New Jersey.   Jessica Connell […]