Sam Stokely of Stokely Outdoor has found a good use for used vinyls. They make a great slip-n-slide for his kids. These pics were taken at the Stokely ranch. Stokely decorates the ranch with – what else – signs. Sam Stokely tells Insider “being a sign guy and collecting old […]
Author: billboardinsider
Does Coronavirus Trigger Force Majeure to Excuse Lease Performance
By Jennifer Sloane I have received numerous questions from clients as to whether performance under their ground lease (i.e. payment of rent) can be excused pursuant to a force majeure clause in their lease as a result of the pandemic. Let’s review this issue. What is a Force Majeure clause? […]
Jeff Bohnert, RIP
Jeff Bohnert, President and General Manager of DSW Signs has died. He was 57 years old. Bohnert spent 33 years with DSW after graduating from Southeast Missouri State University. The Cape Girardeau Missouri company has over 800 faces in Illinois, Arkansas, Louisiana, Texas and New Mexico. DSW Signs was an […]
Geopath data shows average trip distance up 6% last week.
Americans increased their travel last week, with the average number of daily miles logged increasing 5.7% from the 9.7 miles during week of April 6 to 10.3 miles during the week of April 13. The analysis, conducted by Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) […]
IRS Covid Public Service Ads
Several readers have received emails asking them to run PSA ads for the IRS. The readers asked Insider if the campaign is legit. Insider contacted an IRS representative for more information. Is the IRS running a COVID Tax Relief PSA Campaign? Thank-you so much for reaching out and expressing an […]
Adquick data shows traffic rebounding from covid-19 lows.
Adquick data based on a sampling of 10% of US mobile phones shows that traffic is beginning to rebound from covid-19 lows. Traffic increased in 189 of the 210 DMA’s for the week ended April 13 versus the week ended April 6. In other words more people were driving in […]
When will social distancing relax in your state?
The Insititute for Health Metrics COVID-19 website predicts the date at which is may be safe to relax social distancing in your state. It’s up to your state’s governor. Some states (e.g. Georgia, Idaho, Montana, North Dakota) are moving faster than others. Alabama – May 18 Alaska – May […]
Rod Rackley’s 4 Big Things
Rod Rackley, President of the Out of Home division of Circle Graphics ended yesterday’s Billboard Insider podcast interview with some great advice to people just entering the out of home industry. What do you know now that you wish you knew when you entered the out of home industry in […]
Rod Rackley: No one should doubt his or her inner strength and ability to get through this.
Today’s podcast guest is Rod Rackley the President of the Out of Home Division of Circle Graphics. Rod answers some of my questions, gives his advice on managing during the COVID-19 crisis and talks about the future of billboard printing. Here are some excerpts from the interview. Rod, chart […]
Geopath Futures Council members talk about the future.
Yesterday Toni Short, Piper Wirth and Bobby Gorczakowski talked about why they joined the Geopath Futures council. Today they talk about the future. The future of the Futures Council and the OOH industry Toni: I hope to continue to build on the momentum from training individuals at InSite Street Media. […]






















