Insider has been running a tombstone for the Boardworks purchase of a 2 static billboard faces from Incorvaia this week. Kalil and Co. brokered the transaction. We talked with Boardworks Larry Roberts and Kalil’s Max Drachman about the deal. Larry tell us about the transaction. We purchased one sign (2 […]
Author: billboardinsider
Natural Grocers Uses Out of Home to Grow
Natural Grocers, the Lakewood, Colorado headquartered grocery chain, reported a 4% increase in store sales during the first quarter of fiscal 2020. On the firm’s earnings call Kemper Isley, the firm’s President, mentioned out of home: “We are pleased to report another quarter of continued daily average comparable same store […]
Everything you wanted to know about digital billboards but were afraid to ask with Jeff Rushton.
Today’s podcast guest is Jeff Rushton, President and Co-Owner of Media Resources, an integrated digital billboard manufacturer, sign installer and large format printing business with operations in Canada the US and Asia. Jeff, talk about Media Resources and how it got into the out of home business Media Resource has […]
Are agencies, buying services and OOH operators allies or competitors?
Lots of comments on yesterday’s story asking if out of home agencies, buying services and OOH operators are allies or competitors. Here’s a sample. One reader says agencies, buying services and OOH operators are all on the same team. I think that we both can co-exist and increase revenue for […]
TikTok Activates OOH Livestream for the BRIT Awards
London, UK (February 18, 2020): Today, TikTok, the leading destination for short-form mobile video, is activating a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream takes place at 5.30pm and brings the buzz of the red […]
Quorum Joins DPAA
NEW YORK, February 18, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced that location data science company Quorum has joined the association. Quorum is leading the charge to elevate the value of OOH by bringing the analytics and optimization capabilities of online […]
Company of the Day: Digivision Billboard Network
Company: Digivision Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana. The firm was founded by Bennett Rinaudo in 2017. The firm has fourteen digital billboards networked together with plans to build four more […]
Jesse London’s 6 Tips for Sales Call Preparation
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus publishing. Today he talks about sales call preparation. 1 Have an agenda for the meeting, identify what you want to accomplish. If this is […]
Are Out of Home Agencies, Buying Services and Operators Allies or Competitors?
Insider is aware of a public out of home company which sent a cease and desist letter to an employee who left to join an out of home buying service. Insider wonders whether we will see more of this. The buying and selling of out of home are fusing. If […]
Map Your Out of Home Plant
You need a simple interactive map on your out of home website so local advertisers and national agencies can find your billboards. There are three options for integrating a map into your website. Use a management software system which incorporates a map into your website. The management software providers like […]
