Adquick data based on a sampling of 10% of US mobile phones shows that traffic is beginning to rebound from covid-19 lows.
Traffic increased in 189 of the 210 DMA’s for the week ended April 13 versus the week ended April 6. In other words more people were driving in 89% of the country versus the previous week.
Traffic was down by a median of 43% from pre-covid19 levels across all 210 DMA’s for the week ended April 13 versus a median decline of 51% from pro-covid19 levels for the week ended April 6.
The 10 DMA’s showing the largest declines versus pre-covid 19 are:
- Puerto Rico -85%
- San Francisco -69%
- New York -68%
- Los Angeles -64%
- San Diego -63%
- Wash DC -60%
- Chicago -58%
- Harlingen -58%
- Detroit -58%
- Minneapolis -58%
The 10 DMA’s with the smallest traffic declines versus pre-covid 19 are:
- Ottuma -20%
- Sioux City -22%
- Twin Falls, ID -23%
- North Platte -23%
- Glendive, MT -25%
- Quincy -26%
- Idaho Falls -26%
- Sherman, TX -27%
- Des Moines -28%
- Cheyenne -28%
You can see the data for yourself at Adquick’s Weekly Briefing on Coronavirus. If you’re a media operator and are interested to learn more about the impact in your markets send Adquick a note at vendors@adquick.com.
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