US traffic volumes declined slightly during the past week. Here’s the data from Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising which tracks the mobile location data of approximately 10% of the population to measure foot and car traffic for all OOH units in the country versus average traffic for the 5 weeks preceding the coronavirus.
- Traffic across the 206 US DMA’s is down by a median of 36% for the week starting March 30 and ending April 5.
- The decline has slightly increased from the previous week when traffic was down by a median of 31%.
- Fargo, San Francisco, Detroit and Palm Springs lead the list with declines in excess of 50%.
- Casper, Zanesville, Des Moines, Sioux City, Kansas City and Clarksburg-Weston had declines less than 25%.
Here’s the traffic decline by DMA. You can see more data including state numbers and download the entire dataset for yourself at Adquick’s Weekly Insights on Coronavirus’ Impact on OOH Advertising.
Change in US traffic by DMA versus a 5 week pre-coronavirus period
| DMA | Week Starting 3/23/2020 | Week Starting 3/30/2020 |
| ABILENE-SWEETWATER | -22% | -31% |
| ALASKA | -28% | -26% |
| ALBANY-SCHENECTADY-TROY | -39% | -36% |
| ALBANY, GA | -28% | -34% |
| ALBUQUERQUE-SANTA FE | -33% | -36% |
| ALEXANDRIA, LA | -38% | -35% |
| ALPENA | -28% | -28% |
| AMARILLO | -19% | -26% |
| ATLANTA | -32% | -37% |
| AUGUSTA | -28% | -32% |
| AUSTIN | -44% | -48% |
| BAKERSFIELD | -38% | -40% |
| BALTIMORE | -26% | -30% |
| BANGOR | -39% | -45% |
| BATON ROUGE | -37% | -41% |
| BEAUMONT-PORT ARTHUR | -29% | -35% |
| BEND, OR | -40% | -43% |
| BILLINGS | -28% | -31% |
| BILOXI-GULFPORT | -35% | -40% |
| BINGHAMTON | -38% | -36% |
| BIRMINGHAM | -33% | -34% |
| BLUEFIELD-BECKLEY-OAK HILL | -38% | -36% |
| BOISE | -35% | -40% |
| BOSTON | -35% | -29% |
| BOWLING GREEN | -32% | -30% |
| BUFFALO | -21% | -25% |
| BURLINGTON-PLATTSBURGH | -42% | -40% |
| BUTTE-BOZEMAN | -33% | -41% |
| CASPER-RIVERTON | -27% | -24% |
| CEDAR RAPIDS-WATERLOO-DUBQ | -41% | -40% |
| CHAMPAIGN-SPRNGFLD-DECATUR | -32% | -29% |
| CHARLESTON-HUNTINGTON | -34% | -34% |
| CHARLESTON, SC | -36% | -38% |
| CHARLOTTE | -35% | -40% |
| CHATTANOOGA | -29% | -34% |
| CHEYENNE-SCOTTSBLUFF | -26% | -30% |
| CHICAGO | -39% | -41% |
| CHICO-REDDING | -36% | -36% |
| CINCINNATI | -32% | -33% |
| CLARKSBURG-WESTON | -36% | -7% |
| CLEVELAND | -35% | -37% |
| COLORADO SPRINGS-PUEBLO | -31% | -34% |
| COLUMBIA-JEFFERSON CITY | -34% | -35% |
| COLUMBIA, SC | -29% | -32% |
| COLUMBUS-TUPELO-WEST POINT | -34% | -34% |
| COLUMBUS, GA | -32% | -36% |
| COLUMBUS, OH | -37% | -36% |
| CORPUS CHRISTI | -29% | -33% |
| DALLAS-FT. WORTH | -38% | -43% |
| DAVENPORT-R.ISLAND-MOLINE | -31% | -29% |
| DAYTON | -30% | -28% |
| DENVER | -43% | -45% |
| DES MOINES-AMES | -26% | -23% |
| DETROIT | -49% | -51% |
| DOTHAN | -26% | -30% |
| DULUTH-SUPERIOR | -37% | -41% |
| EL PASO | -36% | -38% |
| ELMIRA | -37% | -32% |
| ERIE | -36% | -33% |
| EUGENE | -39% | -37% |
| EUREKA | -44% | -46% |
| EVANSVILLE | -28% | -32% |
| FARGO-VALLEY CITY | -53% | -55% |
| FLINT-SAGINAW-BAY CITY | -44% | -44% |
| FLORENCE-MYRTLE BEACH | -27% | -31% |
| FRESNO-VISALIA | -39% | -41% |
| FT. MYERS-NAPLES | -38% | -45% |
| FT. SMITH-FAYTVIL-SPGDALE-RGRS | -30% | -34% |
| FT. WAYNE | -37% | -37% |
| GAINESVILLE | -34% | -38% |
| GLENDIVE | -6% | -25% |
| GRAND JUNCTION-MONTROSE | -36% | -41% |
| GRAND RAPIDS-KALMZOO-B.CRK | -39% | -40% |
| GREAT FALLS | -23% | -31% |
| GREEN BAY-APPLETON | -38% | -36% |
| GREENSBORO-H.POINT-W.SALEM | -30% | -33% |
| GREENVILLE-N.BERN-WASHNGTN | -25% | -29% |
| GREENVLL-SPART-ASHEVLL-AND | -29% | -29% |
| GREENWOOD-GREENVILLE | -24% | -29% |
| HARLINGEN-WSLCO-BRNSVL-MCA | -45% | -49% |
| HARRISBURG-LNCSTR-LEB-YORK | -36% | -38% |
| HARRISONBURG | -36% | -40% |
| HARTFORD-NEW HAVEN | -37% | -39% |
| HATTIESBURG-LAUREL | -32% | -37% |
| HELENA | -34% | -38% |
| HOUSTON | -32% | -38% |
| HUNTSVILLE-DECATUR,FLOR | -28% | -33% |
| IDAHO FALLS-POCATELLO | -24% | -31% |
| INDIANAPOLIS | -36% | -37% |
| JACKSON, MS | -30% | -31% |
| JACKSON, TN | -24% | -27% |
| JACKSONVILLE, BRUNSWICK | -31% | -36% |
| JOHNSTOWN-ALTOONA | -35% | -38% |
| JONESBORO | -36% | -34% |
| JOPLIN-PITTSBURG | -24% | -28% |
| KANSAS CITY | -18% | -18% |
| KNOXVILLE | -34% | -37% |
| LA CROSSE-EAU CLAIRE | -36% | -35% |
| LAFAYETTE, IN | -37% | -38% |
| LAFAYETTE, LA | -35% | -36% |
| LAKE CHARLES | -33% | -36% |
| LANSING | -42% | -45% |
| LAREDO | -36% | -40% |
| LAS VEGAS | -47% | -48% |
| LEXINGTON | -28% | -32% |
| LIMA | -32% | -32% |
| LINCOLN-HSTNGS-KRNY PLUS | -25% | -31% |
| LITTLE ROCK-PINE BLUFF | -28% | -31% |
| LOS ANGELES | -42% | -44% |
| LOUISVILLE | -31% | -35% |
| LUBBOCK | -37% | -42% |
| MACON | -29% | -33% |
| MADISON | -43% | -43% |
| MANKATO | -37% | -42% |
| MARQUETTE | -41% | -42% |
| MEDFORD-KLAMATH FALLS | -30% | -32% |
| MEMPHIS | -29% | -30% |
| MERIDIAN | -28% | -33% |
| MIAMI-FT. LAUDERDALE | -38% | -37% |
| MILWAUKEE | -37% | -35% |
| MINNEAPOLIS-ST. PAUL | -42% | -45% |
| MINOT-BISMARCK-DICKINSON | -44% | -46% |
| MISSOULA | -34% | -40% |
| MOBILE-PENSACOLA | -27% | -33% |
| MONROE-EL DORADO | -33% | -37% |
| MONTEREY-SALINAS | -37% | -35% |
| MONTGOMERY | -30% | -35% |
| NASHVILLE | -33% | -37% |
| NEW ORLEANS | -39% | -39% |
| NEW YORK | -37% | -38% |
| NORFOLK-PORTSMTH-NEWPT NWS | -25% | -27% |
| NORTH PLATTE | -17% | -23% |
| ODESSA-MIDLAND | -25% | -32% |
| OKLAHOMA CITY | -32% | -36% |
| OMAHA | -33% | -36% |
| ORLANDO-DAYTONA BCH-MELBRN | -41% | -46% |
| OTTUMWA-KIRKSVILLE | -30% | -30% |
| PADUCAH-C.GIRD-HARBG-MT VN | -26% | -29% |
| PALM SPRINGS | -46% | -51% |
| PANAMA CITY | -26% | -33% |
| PARKERSBURG | -32% | -30% |
| PEORIA-BLOOMINGTON | -43% | -40% |
| PHILADELPHIA | -36% | -36% |
| PHOENIX | -32% | -38% |
| PITTSBURGH | -37% | -38% |
| PORTLAND-AUBURN | -40% | -43% |
| PORTLAND, OR | -40% | -42% |
| PRESQUE ISLE | -33% | -44% |
| PROVIDENCE-NEW BEDFORD | -34% | -36% |
| QUINCY-HANNIBAL-KEOKUK | -26% | -26% |
| RALEIGH-DURHAM | -34% | -39% |
| RAPID CITY | -25% | -32% |
| RENO | -43% | -46% |
| RICHMOND-PETERSBURG | -26% | -25% |
| ROANOKE-LYNCHBURG | -25% | -30% |
| ROCHESTER, NY | -40% | -38% |
| ROCHESTR-MASON CITY-AUSTIN | -34% | -38% |
| ROCKFORD | -33% | -29% |
| SACRAMNTO-STKTN-MODESTO | -43% | -45% |
| SALISBURY | -35% | -41% |
| SALT LAKE CITY | -24% | -27% |
| SAN ANGELO | -32% | -37% |
| SAN ANTONIO | -35% | -40% |
| SAN DIEGO | -46% | -49% |
| SAN FRANCISCO-OAK-SAN JOSE | -53% | -54% |
| SANTABARBRA-SANMAR-SANLUOB | -49% | -47% |
| SAVANNAH | -34% | -40% |
| SEATTLE-TACOMA | -46% | -48% |
| SHERMAN-ADA | -27% | -33% |
| SHREVEPORT | -29% | -32% |
| SIOUX CITY | -21% | -20% |
| SIOUX FALLS(MITCHELL) | -28% | -30% |
| SOUTH BEND-ELKHART | -31% | -32% |
| SPOKANE | -35% | -38% |
| SPRINGFIELD-HOLYOKE | -44% | -47% |
| SPRINGFIELD, MO | -29% | -35% |
| ST. JOSEPH | -33% | -35% |
| ST. LOUIS | -37% | -39% |
| SYRACUSE | -43% | -42% |
| TALLAHASSEE-THOMASVILLE | -30% | -34% |
| TAMPA-ST. PETE,SARASOTA | -35% | -40% |
| TERRE HAUTE | -27% | -29% |
| TOLEDO | -40% | -40% |
| TOPEKA | -31% | -39% |
| TRAVERSE CITY-CADILLAC | -40% | -41% |
| TRI-CITIES, TN-VA | -27% | -31% |
| TUCSON | -33% | -41% |
| TULSA | -28% | -33% |
| TWIN FALLS | -22% | -26% |
| TYLER-LONGVIEW(LFKN-NCGD) | -32% | -38% |
| UTICA | -47% | -44% |
| VICTORIA | -28% | -36% |
| WACO-TEMPLE-BRYAN | -37% | -42% |
| WASHINGTON, DC | -41% | -44% |
| WATERTOWN | -39% | -33% |
| WAUSAU-RHINELANDER | -37% | -37% |
| WEST PALM BEACH-FT. PIERCE | -38% | -44% |
| WHEELING-STEUBENVILLE | -26% | -26% |
| WICHITA FALLS-LAWTON | -27% | -36% |
| WICHITA-HUTCHINSON PLUS | -27% | -35% |
| WILKES BARRE-SCRANTON | -37% | -36% |
| WILMINGTON | -29% | -35% |
| YAKIMA-PASCO-RCHLND-KNNWCK | -41% | -38% |
| YOUNGSTOWN | -31% | -29% |
| YUMA-EL CENTRO | -36% | -42% |
| ZANESVILLE | -26% | -24% |
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