Author: billboardinsider

Ubimo’s Valentines Day Marketing Tips

Ubimo specializes in transforming data into marketing insights.  Today Pola Zen,  Sr. Director of Marketing at Ubimo, a Quotient Brand, provides Insider tips about valentines day gift preferences.  Looks to Insider like you should use your out of home plant to advertise flowers in New York, jewelry in the south […]

Adquick Raises $6 Million Series A Funding to Continue Growth

LOS ANGELES, Calif., February 13, 2020 – AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul […]

Outfront Runs Social Media Valentines Day Campaign

  NEW YORK, February, 13 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, announced today that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending […]

Company of the Day: DDI Media

Company:  DDI Media Markets: Alabama, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Tennessee Headquarters:  8315 Drury Industrial Parkway, St Louis, MO  63114 Phone: 314-423-5040 DDI media operates a billboard plant in 8 states with more than 1,200 faces.  Vince Miller is the company’s General Manager.  Miller is a 28 year out of home veteran […]

Billboard Vandalism

Some recent cases of billboard vandalism.  This month a pro-life billboard ad run by Pro-Life Michiana in South Bend Indiana was spray painted.  In September 2019 four bench advertisements for unplanned pregnancy resources were vandalized and in December  benches advertising options for mothers were vandalized. Climate activists in Australia are […]

Aruba Tourism’s Ed Malone: Digital Out of Home was agile and relevant.

One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather.  The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]

Steve McNeely: The future has never been brighter.

  Today’s podcast guest Steve McNeely has 30 years experience investing in out of home companies.   Steve talks about his newest out of home investment, what he thinks of the public out of home companies and private equity’s biggest issue with out of home. Last July you assisted Blackbird Media […]

Coronavirus Triggers Layoffs at Chinese OOH Firm

A chinese out of home firm is laying off 10% of its workforce in response to the coronavirus.  Deal Street Asia reports that Xinchao Media, which places ads in and near elevators and escalators, laid off 500 workers.  When people aren’t commuting to work they aren’t seeing ads.  The company’s […]

Watchfire Selected for Louisville Airport Welcome Wall

DANVILLE, Ill, — (February 11, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was select by Louisville Tourism to manufacture a “Welcome Wall” at the Louisville Muhammad Ali International Airport. . The nearly 6’ x 27’ high-resolution welcome wall is viewable by the more than […]

Vistar Adds Foursquare as Out of Home Partner

NEW YORK – February 11, 2020 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced a partnership with Foursquare, the leading independent location technology platform. This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations […]