Author: billboardinsider

Company of the Day: General Outdoor Advertising

Company:  General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA  91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of digital bulletins in San Bernardino and Riverside counties in California. Several of the signs are […]

Who Makes What At Clear Channel

It’s proxy season. Insider reads these dreary documents so you don’t have to.  Three things from Clear Channel Outdoor’s 2020 proxy statement. The board: 33% women and 89% outsiders. Women account for 33% or 3 of the company’s 9 board seats versus an average of 25% of board seats for […]

Three Things About Link Media

Boston Omaha (the parent of Link Media Outdoor) released its 2019 annual letter.  It’s delightful to read an investment document in clear, straightforward jargon-free English.   Contrast this jargon laden non-speak from one of the other public out of home companies “We seek to leverage our leadership position in technology and […]

Geopath on Coronavirus and Out of Home

Yesterday Geopath issued an update on the impact of coronavirus and out of home.   The report shows that commercial traffic (think truck and delivery fleets) remains between 60-90% of normal across the country.  Point this out to your truckstop and trucking company advertisers. Guess which product categories are selling well […]

Link Media Names Conrad Illinois General Manager

Link Media Outdoor is pleased to announce that Evelyn (Evie) Conrad has accepted the position of General Manager of the Illinois market. Evie has been a Senior Account Executive in Link’s Quincy, IL market since the Link acquisition of Key Outdoor. Prior to the Link acquisition, Evie worked as a […]

Shoutouts to Digital Outdoor Advertising, Project Outdoor, Orange Barrel and Glass

Digital Outdoor Advertising is using the only digital billboard in the Hamptons to run quarantine PSA’s.  The same town which opposed the billboard is running public service announcements on the billboard.   Project Outdoor is thanking first responders. Orange Barrel Media is running positive messages on digital billboards in Atlanta’s […]

World Out of Home Organization Congress Rescheduled to May 2021

The World Out of Home Organization annual Congress – cancelled in 2020 because of the Covid-19 outbreak – is re-scheduled for 2021 at the same venue – Sheraton Centre Toronto Hotel – from May 12-14 2021. Attendees who booked for 2020 will be able to rollover their bookings for May […]

Chris Cowlbeck on 4 letter words – good ones!

By Chris Cowlbeck, General Manager, IBOUSA I’m writing now again from the Sunny Side of the Arbuckles in the isolation of the ranch looking out over the horses walking by as the spring grasses and flowers come to life.  In the midst of all that is impacting us I recently […]

Covid-19, the economy and US out of home revenues

  Goldman Sachs has a great powerpoint on Coronavirus and the US economy.  Some of the highlights. The coronavirus will reduce US real GDP on an annualized basis by about 35% for the second quarter of 2020.  US GDP will bounce back with annualized growth of about 15% in the […]