Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a plant […]
Baton Rouge, LA – April 2, 2020 – Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), a leading operator of outdoor advertising and logo sign displays, today announced that it has withdrawn its full-year financial guidance for 2020 in light of the significant macroeconomic uncertainty resulting from the coronavirus pandemic. “We began […]
Research on Advertising in A Recession is the title of an article by Gerard Tellis and Kethan Tellis which was published in Journal of Advertising Research in 2009 in the middle of the last recession. You can download a copy of the paper for $20 from the Journal of Advertising […]
By PJ Pedroni, VP of OOH Solutions, Smartlink. Writing this hunkered down with my new (temporary) officemates from the SmartCave, the west coast annex of our Huntsville operation, prepared to outwit and outlast the COVID 19 pandemic. Like everyone else, I have been looking for ways to find a sense […]
Every evening at 7pm – 7:10pm local time zone, OUTFRONT Media is sharing an applause message on its digital billboards across the country in support of healthcare workers. The creative started March 31 and will run to April 20th. The creative messaging, includes clapping hands and a simple #THANKYOU. Oliver […]
By Kerry Yoakum, VP of Government Affairs, OAAA. Billboard Insider recently published support for standardization for the sake of advancing digital billboards. Here’s a link to OAAA’s webpage on billboard standards which is available to the public. Aspect ratios The first guideline you will find is a document which provides […]
Inrix reported that for the week of March 21-27 travel volumes were 40% below normal, a decline from the previous week in which travel volumes were 30% below normal. Commercial trucking and fleet trucking are down by 5-10%. Here’s the Chart. Urban areas are seeing a 60% decline in travel […]
BROOKINGS, S.D., April 01, 2020 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today announced its Board of Directors’ and management’s reaction to the COVID-19 pandemic. The COVID-19 pandemic continues to evolve and spread and has already affected people, economies, and businesses around the world. Daktronics is closely monitoring and assessing the rapidly evolving environment and […]
Link Media Outdoor is running coronavirus PSA’s encouraging people to do takeout, donate blood and practice social distancing. Steel City Outdoor and Graham Outdoor are running encouraging “We’re all in this together.” copy. Veale Outdoor is running ads highlighting takeout businesses. [wpforms id=”9787″] Paid Advertisement
