Today’s podcast guest is Matt Schulze, a partner at Selective Structures. Matt talks about the impact of coronavirus on sign fabrication and the 4 mistakes that operators make when they build structures. Matt you have an entertaining story about entering the out of home business. It is kind of a […]
Author: billboardinsider
Inrix reports traffic is 52% of pre-covid levels.
On Monday Inrix issued auto and truck travel data for the week ended April 3. Inrix’s gets location reporting on 100 million trips covering 1 billion miles a day. That’s about 10% of all US car trips. The highlights. Nationwide travel for March 28-April 3 declined by 47% versus a […]
Shoutouts to Porlier Outdoor, Tyler Outdoor and Capitol Outdoor
Porlier Outdoor is running public service ads thanking first responders and encouraging people to give blood and encouraging people to be kind. Tyler Outdoor Advertising is running creative thanking healthcare workers. Capitol Outdoor is using digital billboards to highlight where the nearest coronavirus test kits are available. Here’s the press […]
Company of the Day: Freeway Advertising
Company: Freeway Advertising Markets: Arizona, Montana, Nevada and Utah Address: 2604 West Van Ross Drive, South Jordan, Utah 84095 Email: sales@freewayadvertising.com Phone: 801-243-4255 Freeway Advertising operates a billboard plant with 5,197 faces in Arizona, Montana, Nevada and Utah. The company was started in 1972 [wpforms id=”9787″] Paid Advertisement
The Data You Should Look at on Coronavirus
To keep focused, Insider thinks you should spend 15-20 minutes each morning looking at covid-19 data and then tune out the talking heads and do your work. Here’s where to find the best data. Healthdata.org. The Institute for Health Metrics and Evaluation at the University of Washington runs a projection […]
Tennessee files Thomas v Bright Petition with Supreme Court
By Kerry Yoakum, VP of Government Affairs, OAAA Last week the State of Tennessee’s Solicitor General filed a Petition to the Supreme Court to take the case that challenges the constitutionality of Tennessee’s Billboard Control Act (Thomas v. Bright). The pace of Supreme Court action is likely to be impacted […]
Redeker’s 6 tips for Participating in Public Hearings
Greg Redeker is a Real Estate Manager for Stott Outdoor Advertising. Greg spent 20 years working for local government, most of that time as an urban planner. He also served as a zoning administrator and was lead author for a comprehensive sign ordinance update. Greg has written previous posts about […]
Shoutouts to Ocean Outdoor, Intersection and Logan Outdoor
Ocean Outdoor is setting aside £10 million in advertising in 12 cities on its screens to support retailers and small and minority enterprises which are severely impacted by coronavirus. Here’s the press release. Intersection has been running public service ads in Los Angeles New York… And Philadelphia… West Virginia’s […]
Nationwide Traffic is 60% of Normal
The headline from this April 4 Washington Post article reprinted by the Seattle Times says it all. Traffic is down but lots of people are still driving. There’s no shortage of data on driving patterns. Last week Adquick published an analysis of the coronavirus impact on travel based on a […]
Billups: Hyperlocal Traffic is the New Normal
NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. businesses from January 01, 2020 through March 15th, 2020. The analysis monitored consumer movements to […]
























