Magna sees 16% decline in OOH in 2020 followed by 9% increase in 2021

Yesterday Magna issued the June 2020 updated ad forecast.  Magna projects a 16% decline in US out of home revenues in 2020 followed by a 9% increase in revenue during 2021.  Magna says decreased car traffic and public transit usage may result in a 44% annualized decline in out of home advertising for the second quarter.  Here’s Magna’s projection fo 2020 and 2021.

Insider’s take: Magna is more optimistic about out of home’s prospects than Group M.  See today’s Billboard Insider article on out of home revenue forecasts.


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