Yesterday Magna issued the June 2020 updated ad forecast. Magna projects a 16% decline in US out of home revenues in 2020 followed by a 9% increase in revenue during 2021. Magna says decreased car traffic and public transit usage may result in a 44% annualized decline in out of home advertising for the second quarter. Here’s Magna’s projection fo 2020 and 2021.
Insider’s take: Magna is more optimistic about out of home’s prospects than Group M. See today’s Billboard Insider article on out of home revenue forecasts.