Insider received some comments on the Clear Channel Outdoor’s announcement that it had transformed 1,300 sign faces into “Premier Panels.” One reader comments: ClearChannel has offered these wrapped 30 sheets for decades in the California market as an upgrade to traditional poster showings. The presser about this “new” thing confused […]
Author: billboardinsider
Company of the Day: Coastal Outdoor
Company: Coastal Outdoor Markets: North Carolina, South Carolina. Address: 2025 Corporate Centre Drive #206, Myrtle Beach, SC 29577 Phone: 843-692-2334 Coastal Outdoor operates a plant with 902 bulletins and 24 digital billboards in North and South Carolina including following DMA’s: Myrtle Beach/Florence Charleston Wilmington The company was founded in 1996 […]
7 Ways OOH Works with Online and Mobile
Jesse London has 25 years experience in media sales including 20 years experience selling out of home. Last week he talked about selling out of home versus TV. Today he talks about 7 ways out of home complements online and mobile ads. How do you see out of home working […]
What Were They Thinking…
Humor can be great on billboards but there are risks. Not everyone thinks the same things are funny. An Ohio pizza shop owner likes to run funny messages on his billboards: “Now Hiring – Must Show Up”, “If it’s not there in 30 minutes move closer.”, “Free Box with Every […]
Can Tennessee Legislature Remedy Court Challenge?
Tennessee’s General Assembly has started considering changes to Tennessee’s billboard-control law because federal courts have ruled the law unconstitutional. The motivation to enact a new billboard law is to remedy a pending legal challenge regarding free speech (Thomas v. Bright). Similar constitutional challenges to billboard law arose in Oregon and […]
One More and One Less for JCDecaux in 4Q 2019
JCDecaux released 2019 revenue figures last week. One more and one less. More total revenue. Total Revenue increased 1.3% in 4Q 2019 as an increase in street furniture revenue offset declines in transport and billboard revenue. Less Organic Revenue. Organic revenues, excluding acquisitions/divestitures and FX declined 1.5% during the fourth quarter […]
How to Make Billboard Scaffolding
This 1 minute video shows how Formetco makes billboard scaffolding. Insider talked with Formetco Hardware Sales Manager Denise Roberts about scaffolding. Denise how long have you been making billboard scaffolding. Formetco has been manufacturing the same scaffold since 1979. Last year we sold over 100,000 linear feet in platforms alone, […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Cuerden Signs
Company: Cuerden Sign Co Markets: Arkansas Headquarters: PO Box 187 Conway, AR 72032-0187 Phone: 501-329-6317 Email: cuerden@swbell.net Cuerden Sign Company was founded in 1920 by Henry Cuerden. The firm originally painted signs. Over time it entered the neon sign and billboard business. The firm is owned and operated by the Burton family. Jasper […]
Someone’s Got a Sense of Humor
Some fun heading into the weekend… Thanks to Neil Bell of New South Outdoor for bringing this to our attention. [wpforms id=”9787″] Paid Advertisement
























