The Outdoor Advertising Association of Tennessee (“OAAT”) and Tennessee’s governor are running “Do Your Part, Stay Apart” on 300 digital billboards across Tennessee. Lamar Advertising, OUTFRONT, Reagan, Plainview, R&R Outdoor, Flynn Signs and Dusty’s Outdoor are taking part. The OAAT and the Mayors of Nashville, Knoxville, and Memphis are using […]
There’s some breathless sputtering that out of home’s ROI is ruined because no one is driving. Look at this data from Inrix’s National Traffic Volume Synopsis for March 14-20, 2020. Traffic is down due not as much as you think. You might want to keep track of the Inrix numbers […]
NEW YORK, March 25, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced business and financial updates in response to the novel coronavirus (COVID-19) pandemic. To protect our business, clients, and stakeholders in these extraordinary and unprecedented times, we are undertaking many financial and operational actions. As of today, […]
What’s the outlook for US out of home revenue in 2020? Billboard Insider and Signvalue have prepared projections showing that US out of home revenues could drop 9-14% for the full year 2020. Clear Media China’s experience China experienced peak disruption from the Coronavirus in January and February and now […]
Pattison Outdoor, Adams Outdoor, RBX Media and Kenjoh Outdoor are running PSA’s thanking frontline healthcare and foodservice workers. Steel City Outdoor is running the OAAA/CDC ads.
Want a laugh in challenging times? Look at this press release. It was dated yesterday. What world are the folks at HTF Market Intelligence living in? There’s a cottage business in which Indian or Chinese firms churn out poor quality “market research reports” playing SEO games. Many of the firms […]
Greg Redeker is a Real Estate Manager for Stott Outdoor Advertising. Greg spent 20 years working for local government, most of that time as an urban planner. He also served as a zoning administrator and was lead author for a comprehensive sign ordinance update. Today Greg shares some tips for […]
Coronavirus is not a permanent state of affairs but you need to protect your liquidity for 30-60 days until shelter in place restrictions become less severe and the economy starts recovering. Some ideas. Put a spreadsheet together which monitors your lease costs versus revenues for individual signs. Ask landlords for […]
Watchfire is running coronavirus healthcare messages on LED signs atop maintenance trucks. Watchfire has also blogged on using digital signs to promote conoravirus awareness. Reagan Outdoor Advertising has partnered with the Chattanooga Chamber of Commerce to run ads to help unemployed people. EMC Outdoor has a timely post called Weathering […]
Company: Eye Corp Media Headquarters: 48 Wall Street, 29th Floor New York, NY 10005 Markets: Nationwide. Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use multiple media platforms, from backlit posters and high-definition digital […]
