NEW YORK – January 21, 2020 – With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the […]
Out of home industry investment banker/cancer survivor Mark Boidman and his firm PJ Solomon are participating in the ride for survival to raise money to fund innovative studies and clinical trials led by the Memorial Sloan Kettering Cancer Center. The ride will be on on Sunday, Feb 9th in New […]
Company: City Outdoor Markets: Massachusetts, Illinois, California, New York Headquarters: 1333 Broadway, Suit 506, New York, New York 10018 Phone: 212-736-9400 City Outdoor operates a plant of high profile bulletins, digital billboards, wallscapes, bulletins and baricades in Boston, Chicago, Los Angeles, New York and San Francisco. The firm was started by […]
Jesse London has spent 25 years in media sales including 20 years selling out of home. Today he gives 9 tips for selling out of home versus radio. (1) First, let’s find a way to include radio. Radio and out of home complement each other since they reach the on-the-go […]
Secure digital screens. Secure digital screens. Secure digital screens. Vice reports that a video game player plugged in his PlayStation 4 directly to an airport monitor at the Portland Airport in order to play Apex Legends before boarding a flight. Could have been worse if he’d chosen to show something […]
To the many billboard operators who supported the Samaritan’s Purse project Operation Christmas Child by donating available space on your digital boards in 2019, thank you! We are excited to share 2019 results. More than 10.5 million shoebox gifts were collected worldwide in 2019! More than 8.9 million were collected […]
Katrin Robertson, CEO of blowUP media and a board member of the World Out of Home Organization, will head the Organization’s panel of judges for its 2020 Awards, to be announced at its Congress in Toronto from June 3-5, 2020. The judges will also include Organization President Tom Goddard and […]
Insider wanted to feature some of his Martin Luther King billboards in honor of the day and King’s work. We asked Out of Home Creative’s Melody Roberts to talk about her favorite Martin Luther King billboards. “I think it’s unfortunate that we still have to send a message to people […]
LOS ANGELES, Jan. 16, 2020 /PRNewswire/ — KEVANI, Inc. (“KEVANI”), LA’s market leader in digital out-of-home media sales, has been selected for a multi-year advertising representation contract for a double-sided digital display on Interstate 10. KEVANI has branded the display the “i10 BEACON,” referencing both the location and monumental size of the […]
Data services like Ubimo have gotten really good at unlocking insights which you can share with out of home advertisers. Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights. The Yankees audience skews young while the Mets audience skews old. Yankees fans top restaurants […]
