Author: billboardinsider

A Great Design Gets Multiple Campaigns

Out of Home Creative was commissioned in May 2019 by Benchmark Outdoor to design speculative artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the billboard design was submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D inflatable vinyl from Soft Signs 3D, an estimated $10,000 value. […]

OUTFRONT Media hires Rob McGovern as SVP of National Sales West Coast

NEW YORK, Jan. 14, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announces that Rob McGovern has joined the company as Senior Vice President of National Sales in Los Angeles. McGovern will lead OUTFRONT’s west coast national sales team with oversight for both agency partnerships and client relationships. Rob is a highly […]

Company of the Day: Circle City Outdoor

Company: Circle City Outdoor Markets:  Indiana, Minnesota Headquarters: 1405 West Crestwood Ct, Spokane, WA  98033 Phone: 612-616-8133 Email:  fredricksonoa@msn.com Circle City Outdoor operates a 71 face billboard plant in Indiana and Minnesota.  The signs are clustered around Indianapolis, Indiana and Northfield, Minnesota.  The company is managed by Duane Fredrickson. Duane, how […]

Daktronics on LED Life

Daktronics Lab Services Group engineering manager Shannon Mutschelknaus had lots of things to say about LED’s on this week’s Daktronics Experience Podcast On the 100,000 hour life for LED’s Where does that number come from…this goes back to the 80’s when LED’s were starting to become more common…And inside LED’s […]

Daily Billboard Blog’s 3 of a Kind: Graffiti

Graffiti can be the bane of many a billboard operator when hoardings are vandalized with spray paint, but it’s amazing how often the gimmick is used intentionally as part of outdoor ad campaigns too. Here are three examples of graffiti billboard designs. First up is this fun billboard for the […]

Bailey Joins Clear Channel Outdoor as SVP Marketing

New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced that Kenetta Bailey has joined the company in a newly-created leadership role as Senior Vice President of Marketing. Based in CCOA’s New York headquarters, Bailey will lead the development and communication of Clear Channel Outdoor’s value proposition […]

Do It Outdoors Acquires Streetblimps

do it outdoors media has announced their acquisition of Streetblimps. As the leading mobile billboard provider in America, this acquisition reinforces their position as the largest national mobile billboard company. do it outdoors media was started in 1997 by co-founders David Pridgen II and Regis Maher and quickly grew to […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: Chirico Media

Company: Chirico Media Market:  Indiana Headquarters: 4405 Massachusetts Ave, Indianapolis, IN  46218 Phone: 317-941-6040 Email: jameswscott@chiricomedia.com Chirico Media operates a two sided digital billboard on I-65 south of Indianapolis and a static billboard structures located at 4405 Massachusetts Avenue in Indianapolis.  Jim Scott is the firm’s director of real estate.  Loree […]

Update on Total Outdoor

Earlier this week Red Star Outdoor purchased 8 Chicago out of home advertising structures from Total Outdoor.   This week’s 8 structure sale to Red Star follows the sale of some Boston assets to American Tower (September 2019), certain Chicago structures to Outfront (September 2019),  certain San Francisco faces to New […]