Mt Laurel based Premier Outdoor initiated a digital billboard campaign to promote wellness during the Coronavirus outbreak. Two of the company’s digital billboards are displaying handwashing prompts. The boards are at Rt 42 south of Rt 295 and I-76 and I=295 south of Rancocas Road. Premier Outdoor President of Sales […]
Author: billboardinsider
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Female Quotient and Clear Channel Honor International Women’s Day
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor three global female leaders with a national digital out of home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. In partnership with The […]
Company of the Day: Effective Sign
Company: Effective Sign Company Markets: Alabama Headquarters: 1978 South College St, Auburn, AL 36832 Phone: 334-749-0001 Effective Sign Company designs, fabricates and installs on and off premise signs and operates a billboard plant with more than 22 structures in Alabama and Florida John Persons is the company’s CEO. [wpforms id=”9787″] Paid Advertisement
Out of the Office – Steve McNeely Brings Stealth Bomber to Indy Speedway
B2 Stealth Bomber During Fly Over Out of home investor Steve McNeely was instrumental in involving the Stealth Bomber in the Indy 500 festivities. Here are Steve’s words. I was an Air Force pilot and when I got out I had a latent need for speed…I ended up driving endurance […]
Ike Wingate on the God’s Not Dead Billboard Controversy and When to Run and When to Reject a Billboard Ad
This week’s Billboard Insider podcast guest Ike Wingate talked about when to run and and when not to run a billboard ad. We’ve excerpted his comments below. You made a decision a few years ago to run a movie billboard ad which had been turned down by another billboard company. […]
JCDecaux Expects 1Q 2020 Revenue to Decline 10% Due to Coronavirus
JCDecaux delivered record 2019 results but said it expects first quarter 2020 revenues to decline 10% due to the conoravirus. Here are the results from the 2019 earnings release. Adjusted revenue increased by 7.5% to 3,890 euros in 2019 due to strong growth in digital advertising. CEO Jean-Francois Decaux said […]
LA Request for Info for New Street Furniture Contract
Los Angeles, CA (March 4, 2020) – The City of Los Angeles released a Request for Information (RFI) formally beginning the process to identify an experienced business partner to develop a self-sustaining, world-class street furniture program. A briefing session for the Out of Home, Digital Online, Wireless and Design industries […]
Company of the Day: DC Marketing
Company: DC Marketing, LLC. Markets: New York Address: 16 Kearney St. Oneonta, New York, 13820 Email: Len@dcmarketing.com Phone: 607-244-9183 DC marketing is a family owned business which operates 5 digital signs and 3 static billboards in the City of Oneonta, New York. Billboard Insider talked with co-owner Len Carson. How […]
Sean Reilly on taking share from TV and adding more digital billboards
Lamar CEO Sean Reilly was entertaining as ever at Wednesday’s Morgan Stanley Tech, Media and Telecom Conference. Some of the highlights. On taking share from local TV and radio I think it’s the next shoe to drop. I’ve seen it in what has happened to print…Our fastest growing and largest […]
























