Dean how did you get in the out of home business.

Straight out of college, I spent my first 10 years working in Account Management and Business Development at large agencies in NY and San Francisco — Ogilvy & Mather, Young & Rubicam, Kirshenbaum, Bond & Partners and Age Wave Communications. While working on the Agency-side on major brand accounts like American ExPress,Citibank, Guinness Import Company, Bristol Myers Squibb and Blue Cross & Blue Shield, I became passionate about geo-demographic targeting and the ability for brands reach individuals and niche groups inside their communities. Coupled with the fact that I’ve always had an affinity for the Hispanic and Latin American culture and language…..  we recognized an opportunity for major brands to increase marketshare by reaching consumers within their communities throughout their daily activities with relevant “in-language” messaging.  By 2006, we began to run large, multi-market place based campaigns for brands like Procter & Gamble’s Crest, Tide, Downy, Kraft Foods, Nestle, Western Union, Moneygram, T-Mobile, AT&T, Astra Zeneca, to name a few.  By 2010, HIM was executing large scale national campaigns for major brands targeting all demos, including African American and General Market audiences.

Tell us about your plant

We own and operate 85,000+ venue assets nationwide. Our plant includes Outdoor and Indoor formats with exclusive partnerships at Supermarkets, Convenience Stores, Laundromats, Physician Offices, Salons-Barbers, Barber Shops, Restaurants, and Check Cashing Centers.

How has covid-19 impacted your business?

Most of our exclusive venue networks are considered “essential businesses”, so they have remained open for business and in high demand.  Further, we have been able to keep our much of inventory occupied at Supermarkets, Convenience Stores, Laundromats and Physician Offices.

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