Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis.  Some takeaways;

• Covid may give boost to out of home company home officing
• Active OOH sectors now are insurance, banking and alcohol
• Experiential Out of Home has been hit hard by Covid.

Bager posed the question why out of home in a post pandemic era?   Here’s what the panelists said.

Billups Americas CEO David Krupp 

…because there’s going to be a heightened level of consumers who get on the road…and because it is as safe an environment that you can pick.

Rapport US President Chris Olsen

…accountability of the dollars, being able to track attribution…being hyper-local…easily switched out…

EMC Outdoor CEO Besty McLarney

Out of Home is one of the best brand building mediums…it’s a great complement to other media channels especially the digital media channels.

Publis Media EVP Billy Long

We haven’t changed…We’re still the best value play in media…

You can listen this webinar and register for this week’s webinars at the OAAA lunch break page. There are a couple great webinars scheduled this week.  On Wednesday OAAA EVP Ken Klein will conduct a webinar on cannabis advertising.  On Thursday retired Leo Burnett Chairman Mark Tutssel and OAAA CEO Anna Bager will have a  conversation on crisis messaging and how OOH can thrive post covid.

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