Company of the Day: Keenan Media

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Lane Keenan, Co-Owner, Keenan Media

Company:  Keenan Media

Markets: Georgia

Address: 1385 Iris Drive SE, Conyers, GA  30013

Email: Info@KeenanMediaLLC.com

Phone: 678-806-3473

Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia.  In October 2018 the company built a digital sign at 1385 Iris Drive SE on I-20 in Conyers Georgia by converting an existing static billboard.

Brett Keenan, Co-Owner, Keenan Media

Brett & Lane, what prompted you to enter the out of home business.

Coming from a background in sales we felt that we could be successful in helping others promote their businesses or causes to their target audience. We wanted to start a company of our own to assist business owners in gaining exposure for their companies and also build mutually beneficial relationships with the local community. After noticing the increase in digital out of home advertising along Georgia roadways we decided to look into the industry as a profession and after doing market research we decided it would be a great fit for us.

Which digital billboard manufacturer did you use and why?
After careful consideration and multiple facility tours we decided to go with Daktronics. Their product manufacturing and testing, as well as their dedication to research and development were second to none and they were exceptional to work with throughout the entire process. Our sales representative was always available when we had questions and was a pleasure to work with. With this being our first digital we really wanted to ensure we had the best product in the market for longevity that was backed by impeccable customer support and we felt Daktronics provided the best fit for us.
What have you learned over the past 18 months about running and selling advertising on a digital billboard?
  Since neither of us had any experience with billboard or OOH advertising before founding Keenan Media we have learned quite a bit over the last year and a half. The actual sales portion of it comes naturally to both of us due to our background in sales. The hardest part of the whole experience so far was the permitting process. After we put that behind us, the learning curve flattened drastically.  As a result of our shared experiences and gained knowledge we are currently expanding our footprint by acquiring, and constructing, some new assets.
How has covid impacted your business?
Thankfully COVID-19 did not have a significant impact on our business overall. Since it was during campaign and election season we were able to secure and retain many political advertisers. In addition we utilized our displays to convey updated messages to the community about how our existing advertisers were adapting their business models to better serve their customers. We were very fortunate that having a digital display allowed us to change messages quickly at no additional cost to our advertisers.
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