Author: billboardinsider

Billboard Industry Honors Missouri Leader Bill May

SPRINGFIELD, MO – The billboard industry praised William “Bill” May as an effective advocate and attorney, thanking him for longtime leadership of the Missouri Outdoor Advertising Association (MOAA). At the end of 2019, May retired as executive director and general counsel of MOAA. Bill and his spouse Gail May were […]

Jeff Rushton on standardized digital billboard modules

Insider asked Media Resources Jeff Rushton about his efforts to standardize digital billboard modules on this week’s Billboard Insider Podcast: You’ve been leading the charge for standardized digital billboard modules Bill Ripp who’s a friend…came to us and wanted to drive for the industry a standard module size: 400 millimeters […]

Company of the Day: Discover Outdoor

Company: Discover Outdoor Markets: Texas, Oklahoma. Headquarters: PO Box 6351 Paris, Texas 75461 Phone: 903-491-3191 Contact Email:  discoveroutdoor@yahoo.com Discover Outdoor is a family owned company which owns 220 advertising faces in Northeast Texas and Southeast Oklahoma. The company was started in 1993. James and Jan Martinez are the owners.  Jessica Martinez handles accounts receivable and will […]

Yesco Celebrates Centennial

Young Electric Sign Company (Yesco) – started by immigrant Tom Young in 1920 with borrowed $300 – is celebrating its centennial with accolades from around the country. “In many ways, the story of YESCO is the story of America: innovation, invention, a restlessness to move beyond the status quo, and […]

Boardworks Buys Incorvaia Billboard

Insider has been running a tombstone for the Boardworks purchase of a 2 static billboard faces from Incorvaia this week.  Kalil and Co. brokered the transaction.  We talked with Boardworks Larry Roberts and Kalil’s Max Drachman about the deal. Larry tell us about the transaction. We purchased one sign (2 […]

Natural Grocers Uses Out of Home to Grow

Natural Grocers, the Lakewood, Colorado headquartered grocery chain, reported a 4% increase in store sales during the first quarter of fiscal 2020.  On the firm’s earnings call Kemper Isley, the firm’s President,  mentioned out of home: “We are pleased to report another quarter of continued daily average comparable same store […]

Are agencies, buying services and OOH operators allies or competitors?

Lots of comments on yesterday’s story asking if out of home agencies, buying services and OOH operators are allies or competitors.  Here’s  a sample. One reader says agencies, buying services and OOH operators are all on the same team. I think that we both can co-exist and increase revenue for […]

TikTok Activates OOH Livestream for the BRIT Awards

London, UK (February 18, 2020): Today, TikTok, the leading destination for short-form mobile video, is activating a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream takes place at 5.30pm and brings the buzz of the red […]

Quorum Joins DPAA

NEW YORK, February 18, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced that location data science company Quorum has joined the association. Quorum is leading the charge to elevate the value of OOH by bringing the analytics and optimization capabilities of online […]