Tag: IBOUSA

IBOUSA Creative Challenge Winners

Here are the top three winning entries to the IBOUSA 1st annual creative challenge. 1st place.  Schlitterbahan Water Park.  Designed by Melody Roberts with Out of Home Creative.  Submitted by Landon Jennings Benchmark Outdoor. Roberts tells Insider: “When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they […]

IBOUSA Health Sharing Plan is Here

June 5, 2019, Ardmore, Ok — Today, individual associates of IBOUSA can access a health sharing program that offers a new way for people to meet health and wellness needs at a much more affordable price. Health care sharing allows groups of like-minded people to work together towards better health and […]

IBO Teams with Heartland to Provide World Class Credit Card Processing

As more companies move to the convenience of online transactions and credit card usage, the fees from such services as Square and Intuit Quickbooks can take a real bite out of revenues.  IBOUSA has teamed up with Heartland, a subsidiary of Global Payments Inc, a NYSE traded public company to […]

Formetco and Vistar enable new revenue for billboard owners

Duluth, GA (May 29, 2019) Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform. IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies. With F360 and Vistar, independent operators can access […]

IBO COOP Marketplace Connects Vistar Media Platform

  As more programmatic buyers find the benefits and efficiency of automation, IBOUSA General Manager Chris Cowlbeck announced that the IBO COOP Marketplace has been successfully connected to the Vistar Media’s programmatic monetization platform.    “This is a huge step for accessing the large pool of national buyers available through […]

IBO Encourages All OOH Industry People to Consider New Health Program

IBOUSA announced the formulation of their IBO Health Program at their recent Savannah GA Conference which addresses the needs of small to mid-sized businesses and sole proprietorships who have been excluded from the coverage and pricing benefits afforded large businesses,” said Scott Henderson, CEO of Sodality Health who is assisting […]

Formetco Advances Ease of Out-of-Home Advertising Buys Through Integration with Adomni

Las Vegas, NV (May 17, 2019) Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers. With F360, independent operators […]

IBO Coop Connects with Adomni

Chris Cowlbeck IBOUSA General Manager announced that the IBO COOP Marketplace has been successfully connected to the Adomni Demand Side Platform (DSP) and that IBO’s nationwide inventory of digital screens is now available on the Adomni marketplace advertisers.   “We have thoroughly enjoyed the process of connecting Adomni’s large pool […]

3 Takeaways From Last Week’s IBOUSA Convention

Terrific convention for the IBOUSA in Savannah last week. Congratulations to Chris Cowlbeck and the IBO staff for all their hard work. Insider noticed three things that we wanted to point out as highlights to the convention. Programmatic is no longer a foreign language to the IBOUSA membership – How […]

Ken Klein at IBOUSA: Trends that impact OOH

Here is a re-cap of OAAA EVP Ken Klein’s presentation to independent billboard operators (IBOUSA) in Savannah on May 9. First Amendment First Amendment free speech protections knocked out San Francisco’s mandated warning label on ads for sugary drinks and Cincinnati’s targeted tax on billboards (that case is on appeal […]