Los Angeles (October 28, 2019) – AdQuick.com, the Out of Home (OOH) Advertising software company, today announced a joint partnership with the IBOUSA COOP Marketing Platform powered by Apparatix, a leading supply side platform for billboard operators, to make available both static and digital inventory for hundreds of independent operators […]
Tag: IBOUSA
The Case for Personal Ads on Digital Billboards
Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards. Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted […]
Company of the Day: Arnold Outdoor
Company: Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK 73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000. The company has digital signs, bulletins and posters across the state of Oklahoma. The company has a number of locations which serve Oklahoma City’s hispanic community. The firm is owned […]
Michelle Coffman Addresses Out of Home Skeptics
Michelle Coffman wears a couple hats as Chief Operating Officer of Cowgirl Communications Group and Director of Marketing for a dental service firm. Michelle is a supporter of out of home but made this statement in a talk at last week’s IBOUSA meeting: “We hire a number of managers to […]
Ken Klein Update on The Thomas Case
OAAA SVP Ken Klein summarized the issues surrounding Bill Thomas’ challenge to Tennessee’s state billboard rules at last week’s IBOUSA convention in Memphis. Here’s a summary of the discussion. Why did the plaintiff (billboard builder Bill Thomas of Tennessee) succeed in court? A federal judge in Memphis and recently a […]
Rothfelder On IBOUSA Fall Memphis Conference
Chris Cowlbeck and his staff at IBOUSA have once again scheduled a productive, educational, and fun conference at the beautiful Graceland Guest House in Memphis on October 2 through 4. I’ll be presenting on the “Practical Aspects of Billboard Condemnations: A Case Study under Texas Law” in the afternoon session […]
Out of the Office: IBOUSA Trip to Delaney Lake
The IBOUSA hosted a float plane trip to Delaney Lake, Ontario in July. Looks like a great time with lots of trophy fish. IBOUSA’s Daron Henry with a nice Lake Trout IBOUSA General Manager Chris Cowlbeck with a trophy muskie. Jim McIntyre of McIntyre Outdoor Advertising/Southern Billboards Inc. with […]
Out of the Office: McKenzie Cowlbeck
McKenzie Cowlbeck loves to travel when she’s not attending the University of Oklahoma or helping her father Chris Cowlbeck with IBOUSA matters. She’s been to Bhutan, Brazil and Italy while in college and will soon be headed to Scotland. Here’s a picture of Mckenzie in Siena Italy. McKenzie is a […]
Integration Delivers $16,000 on Average to IBOUSA Associates in 2018
“As we grow our IBO COOP Marketplace which includes multiple Demand Side Platforms (DSPs) and while the world focuses on programmatic and automation, we are using some of these same tools to streamline how things have been done for years,” said Chris Cowlbeck, General Manager of IBOUSA. “Our goal is […]
Out of the Office: Chris Cowlbeck – Vegan’s Newest Convert
Insider snapped this photo of IBOUSA General Manager Chris Cowlbeck eating vegan at the OAAA 2019 show. Cowlbeck tells Insider that the food is surprisingly good. He says there will be vegan food at the next IBOUSA convention along with morning yoga and a gestalt workshop called “Billboards and you” […]