Now’s the time to look for an out of home job. Plenty of listings. Classifieds cost $60 for 3 months or $120 for 12 months. To place you own Billboard Insider classified click here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home Creative designs billboard […]
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Clear Channel Outdoor organic revenue up, cashflow down in 2Q 2017
Clear Channel Outdoor released second quarter 2017 financials yesterday. Here are the highlights: Consolidated revenue declined 5.1% to $672 million during the second quarter due to assets sales. Consolidated organic revenues grew 2.3% for $687 million for the second quarter of 2017 after adjusting for foreign exchange and asset sales. […]
Outfront organic revenue up 3%, cashflow down 1% in 2Q 2017
Outfront Media released 2Q 2017 earnings. Here are the highlights from the earnings presentation, earnings release and conference call. Organic revenues adjusted for acquisitions increased by 3% to $396 million in the second quarter due to increased transit revenues. Transit revenues were up 9%. The company’s billboard revenues increased by […]
If you could put a message on a billboard what would you say?
AdQuick is running a clever billboard campaign to call attention to its automated technology for booking out of home advertising. Insider talked with Adquick founder Matt O’Conner about the campaign. What gave you the idea for the campaign? Tim Ferriss has a popular podcast with over 100M downloads during which […]
A Whale of An Install
Insider is seeing an increased use of plastic inflatables as billboard extensions. Last week we wrote about the American Royal Ribs 3D inflatable billboard. Here’s a video on a 3D inflatable billboard for 102.9 The Whale which was executed by Outfront Media and Soft Signs. Soft Signs owner Eddy Carolan […]
How much for that subway ad? Outdoor is king for brands on the rise.
By Lindsey Slaby, Brand Marketing Advisor and Founder, Sunday Dinner. Smart + bold outdoor creative is heating up NYC streets. I’ve recently become obsessed with it. Not only because it’s gotten way more interesting — but because I never realized how accessible it could be. There’s also a pattern in certain types […]
Out of home slowing but outperforms traditional media.
The July 31, 2017 OAAA Outlook has a fascinating slide comparing US out of home revenue growth with other forms of media. US out of home revenues are projected to decline from 3% growth in 2016 to 1.9% growth in 2017. Slowing growth is nothing to get excited about but […]
Australian Outdoor Media Association Hacked
The Australia Outdoor Media Association was hacked two weeks ago. The hackers encrypted all the Association’s files and asked for a bitcoin ransom. The Association blogged on the hack. Here are the Outdoor Media Association’s observations together with Insider’s comments in italics. Backup every day so you can restore your […]
Company of the Day: Fredrickson Outdoor
Company: Fredrickson Outdoor Advertising Markets: Minnesota Address: 6905 290th St W, Northfield, MN 55057 Phone: 612.616.8133 Email: fredricksonoa@msn.com Fredrickson Outdoor advertising operates a billboard plant in Northfield, Minnesota. The company was formed in 2005 and is owned by Duane Fredrickson. Insider talked with Fredrickson about his company. Duane, how did […]
The Case For Out of Home Creativity
Creative ads boost market share and revenue. The OAAA put on an outstanding July 25 webinar by James Hurman titled The Case For Creativity. Hurman is a media planner and consultant who’s written a book on the subject. Here are three takeaways from Hurman’s talk. There’s a link between ad […]
