Leave it to a billboard guy to come up with a smartphone app which allows you to superimpose a billboard on a picture. Matt Schulze, a partner at Selective Structures has developed an app called Billboard Face. The app allows you to put any message or image on a billboard […]
Insider spent a week in Indianapolis recently. Insider wants to know why Indy thinks it’s fine to hang spectaculars all over town welcoming out of town groups when it’s impossible to put up digital billboards to serve the local business community. These spectaculars are great. They build community spirit […]
Billboard Insider interviewed Andrea Messimer Henley earlier this week. Andrea has 20 years experience in out of home advertising sales and has been a frequent Billboard Insider contributor. Andrea is a Director of Client Relations for Wilkins Media, the largest independently owned out of home media specialist in the US. […]
Company: Emmitt Signs Markets: Ohio Headquarters: 501 West Emmitt Ave, Waverly, OH, 45690 Phone: 740-708-1247 Emmit Signs has an 18 face plant located in Waverly and Chilcothe, Ohio. The company’s signs are 12 by 24. Six of the company’s ten existing structures are double-stacked. The company was formed in 1998. […]
Yesterday Insider profiled the out of home advertising platform provider Vistar Media. Insider asked Vistar to give examples of how the company’s platform has been used. What have been some successful Vistar ad platform campaigns? Auto Case Study Client: Major Auto Brand in the US Timing: Summer – Winter 2016 Campaign […]
Imagine being able to tell an advertiser how many people are seeing an ad on a billboard outside a football stadium on game day. This is about to happen. Geopath President Kym Frank tells Insider that Geopath is including seasonal and hourly impressions data as part of the Geopath Insight […]
This is the sixth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc and Fliphound and Broadsign. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out […]
You know how you price your boards. Where can you find data from other companies on out of home pricing? You can sometimes get rates simply by calling the phone number on an empty billboard. Fairway and Outfront don’t post rates online but most other out of home companies put […]
Insider is paranoid about hacking because he was the victim of a hack attack in March 2016. There’s a simple way to find out if your out of home email or out of home company website has been compromised via a data breach. Visit the have I been pwned […]
Company: Elevation Outdoor Advertising Markets: Colorado, Wyoming Headquarters: 56 Steele St, Denver, CO 80206 Phone: 393-365-9124 Email: info@elevationoutdoor.com Elevation Outdoor Advertising operates a billboard plant in the following communities: Craig, Colorado Estes Park, Colorado Salida Colorado Douglas, Wyoming Cheyenne, Wyoming The company is run by Steve Richards and Lolly Block. […]
