One of the overlooked stories of the Trump Administration has been the absence of regulatory activity impacting out of home companies, or other industries for that matter. The reason is Executive order 13771. The order was issued on January 30, 2017. Here are the key points: Any executive department or […]
WBUR has a post on how the University of Maine is buying billboards to advertise that it is discounting out of state tuition for students who meet certain academic standards. NJ.com reports that Kean University is spending $303,000 on 10 strategically placed billboards in New Jersey, Delaware and Philadelphia to […]
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent Porlier. Insider talked with […]
Insider asked Jim Poage, Formetco’s Director of Safety to talk about staying safe when you’re on a billboard. The event in Newman is so tragic. No matter which outdoor company or vendor that it occurs with, we all feel a great sense of loss when something like this happens. Our […]
Did you know? Detroit was the first city to pave a road. 1,200 feet underneath Detroit there are 1,400 acres of salt mines. This week’s Geopath Market Spotlight focuses on the Detroit DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. […]
By OAAA Kannon Shanmugam is a name you may not have heard. But don’t forget it, because you’ll probably hear it again. Shanmugam represented the OOH advertising industry in Scenic America’s lawsuit against digital billboards. On October 16, 2017, the US Supreme Court declined to take the case, ending the […]
Clear Channel Outdoor has a much bigger international out of home presence than either Outfront or Lamar. Insider prepared this chart after reviewing the 2016 10-k’s of each company. There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in […]
The IBO (Independent Billboard Operators, IBOUSA.org) Cooperative Marketing Program shifts gears as advertisers and buying groups take notice of the scale and ease of access offered by its nationwide network of over 100 independent operators. Growing with more than 37,000 traditional faces and 625 digital units in the portfolio, and […]
Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-289-4009 Email: jordan@premiersignsllp.com Premier Signs operates 115 static billboard faces and two Daktronics digital billboards in Northwest Minnesota and Eastern North Dakota. The firm was started approximately 10 years ago. […]
