ABC7 reports that Lamar is installing two new digital billboards in Cape Coral Florida. One billboard is at Veterans Parkway at Del Prado boulevard and the other is at the foot of the Cape Coral Bridge. The city agreed to lease the land to Lamar in June 2016. Lamar is […]
Author: billboardinsider
Geopath Market Spotlight: Indianapolis
Did you know… Indianapolis has the second most monuments and memorials in the nation with 33, behind only Washington DC. This week’s Geopath Market Spotlight focuses on the Indianapolis DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information […]
What’s Next? Big Things Happening in OOH
By Nancy Fletcher, President and CEO, OAAA OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. In October, Nielsen will release new research that shows how OOH activates online advertising. This is the next phase of Nielsen research, building on its recent […]
Robert “Bob” Dahl Obituary
Robert “Bob” Dahl, age 71, of Bourbonnais, passed away Tuesday, August 8, 2017 at Hope Hospice in Cape Coral, Florida. He was 71 years old. He was born August 9, 1945 in Kankakee, the son of Harold Curtis & Marguerite Joy Brumbaugh Dahl. Bob was the founder and president of […]
Company of the Day: Micro Outdoor
Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Micro Outdoor Advertising owns 200 billboards in north central West Virginia and Maryland. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, West Virginia Bridgeport, West Virginia Fairmont, West Virginia Anmoore, West […]
Ben Bedsole Obituary
Insider has learned that Georgia billboard owner Ben Bedsole died August 17, 2017 at age 48. Bedsole was the owner of Bedsole Outdoor which operates billboards in Dawsonville Georgia an Leeds, Alabama. Bedsole also co-owned a digital billboard in McDonough, Georgia and managed billboards for other owners. Ben is survived […]
Iconic Rochester Billboard Coming Down
Democrat and Chronicle reports that an iconic Rochester billboard at Main and Clinton is coming down. Lamar owns the billboard and had a perpetual easement at the site. Lamar agreed to remove the Main and Clinton billboard in order to get a variance approved for a digital billboard at 687 […]
Digital Billboards Survive Hurricane Harvey
Insider hears from the digital billboard manufacturers that digital billboards in Houston held up well during Hurricane Harvey. Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient. Here’s a […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Smartlink controls billboards during eclipse.
Billboard Insider has written before about the benefits of using SmartLink to remotely control the illumination on your boards. One of the benefits of the SmartLink system is that you can remotely set your illumination schedules from anywhere simply on your cell phone. Here’s an actual Lamar board which is […]
























