Outfront CEO Jeremy Male addressed the Goldman Sachs Communacopia on Wednesday. Here are the highlights from the Seeking Alpha transcript. You can listen to Male’s talk on Events page of the Outfront Website. On the impact of the hurricanes Harvey and Irma: So, as we look around, we were very fortunate […]
Author: billboardinsider
Matthew Dearden on digital out of home
Insider has been rereading Open3, a grand book on out of home creativity which was given to LOOKOUT2017 attendees. Here’s a quote from Matthew Dearden, President-Europe at Clear Channel Outdoor, on digital out of home: “Digital OOH (DOOH) creative is now scaling without losing its new-found smarts…With the flexibility of […]
Company of the Day: Moreland Signs
Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 market Street, Suite 215, Chattanooga, TN 37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant in Alabama, Arkansas, Mississippi and Tennessee. The company’s President is Al Hoke. [wpforms id=”9787″] Paid Advertisement
Reilly on revenues, hurricanes, who likes digital and who doesn’t.
Lamar CEO Sean Reilly gave a terrific presentation at the recent Goldman Sachs Cornucopia Conference. You can read the entire interview at Seeking Alpha. You can listen to the audio webcast here Some highlights from the Seeking Alpha transcript: On why the out of home industry is growing by only […]
7 Reasons AdQuick is long on outdoor.
By Matthew O’Connor, founder AdQuick 1. Outdoor advertising is antifragile — the disorder in other ad channels benefits outdoor advertising. As other channels are created (online ads) and destroyed (TV) by technology, outdoor advertising remains stalwart, unblockable, and consumption/impressions are actually increasing. As cord-cutting increases and ad-supported TV consumption disappears, the opportunities in […]
Porter Advertising Acquires Tom Raper Billboards
September 12, 2017 – Porter Advertising, LLC announces the purchase of all billboard assets from Tom Raper Enterprises. The acquisition includes billboard displays in the Indianapolis, Dayton and Cincinnati advertising markets. This including 75 faces located n I-70 in both states, US 40 in Indiana, I-275 in Cincinnati, and on […]
Company of the Day: Mollman Outdoor
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. In December 2016 Mollman installed an 11′ by 22′ Daktronics digital billboard. The company is an operator […]
Geopath Market Spotlight: Boston
Did you know… Boston built America’s first subway in 1897 – the Tremont Street Subway. This week’s Geopath Market Spotlight focuses on the Boston DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how to become a […]
Hurricane Irma Florida Update
Florida billboard attorney Jennifer Sloane has this to say: “At the 11th hour, literally, Hurricane Irma took a more northward bound turn and headed towards central Florida (just west of Orlando). This unexpected turn did not give outdoor operators time to prepare. Luckily no structures have been seen damaged in […]
Rate This Board By Out Of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]























