If your signs don’t show up in internet searches you miss sales. Insider got a call last week from an ad buyer seeking information on a high profile New York City billboard. The buyer googled the billboard and received links to a Billboard Insider Article on the billboard but no […]
Transit authorities routinely place limits on political, ideological or religious messages. Such a policy has landed the Spokane Transit Authority in Court. Rocky Mountain Sign Law Blog reports that a federal court has denied a motion to dismiss a challenge to the Spokane Transit Authority’s bus advertising policy. A […]
A ‘mountainous’ accomplishment earned Wilkins Media of East Hartford, CT a 2017 Bronze Obie Award for Custom Installation. Wilkins Media installed the tallest ever outdoor climbing wall built in New York City – right in the middle of Times Square. The Toyota RAV4 Spectacular Billboard Climb featured a multi-story rock […]
The out of home advertising business came up on NPR’s How I Built This podcast featuring Blake Mycoskie. Mycoskie is a serial entrepreneur who made money putting up wallscapes in Nashville and Dallas before selling to Clear Channel Outdoor. While telling his story Mycoskie gives tips on seizing an opportunity, […]
Insider is reading Open3, a book on out of home advertising design which was given to Lookout2017 attendees. The book highlights outstanding out of home campaigns around the world and interviews out of home creative offices at agencies. Zak Mroueh, Chief Creative Officer and Founder of Aulu Alpha Kilo […]
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in […]
Digital billboard manufacturer Daktronics earned a profit of $0.9 million on revenue of $144 million in the fourth quarter of fiscal 2017 (3 months ended April 29, 2017) versus a net loss of $2.9 million on revenue of $138 million during the fourth quarter of fiscal 2016 Here are highlights […]
Masheable and Digital Signage Today have written about a porn video which showed for three minutes at rush hour on a digital kiosk touchscreen in Washington DC’s Union Station on Monday May 15. The kiosk’s software was not secure or password protected. The hacker used the kiosk’s touch screen to access and display a […]
Autonomous cars are coming but they won’t happen soon. Here’s a summary of a talk by Chan Lieu of Venable, LLC at the Lookout2017 convention The case for autonomous cars rests on safety. 94% of crashes are due to driver error. 40,000 lives are lost a year. Car manufacturers are […]
Company of the Day: George Lay Signs Market: Kansas Headquarters: 1016 N. Waco, Wichita, KS 67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business. The company was started in 1955 when George Lay quit his job designing neon signs for Wichita’s leading sign tompany […]
