Company: Gigantic Media, LLC. Markets: Ohio Headquarters: Cleveland, Ohio Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Insider talked with Gigantic’s founder Andrew Greenwald. How did you enter the out of home business? I have been in […]
Insider has long wondered how to forecast maintenance capexp for a billboard company. Maintenance capexp averages 2.1% of revenue at Lamar and Outfront as you can see from the following chart. Clear Channel Outdoor Americas didn’t break out maintenance capexp. $$$ in Millions Insider asked two of the smartest minds […]
Denali Tietjen has written a nice piece titled “How Startups Are Taking Over NYC With Out of Home Marketing.” Two takeaways from the article. Buses are underappreciated. “Buses are literally massive moving billboards that drive around neighborhoods and you get to select the route,” Laramie says. Plus, they’re cheaper.” Laramie […]
Insider is Sean Reilly fan. He’s a straight talker with a detailed command of the business. Insider learns something new every time Reilly speaks. Here’s a summary of Reilly’s comments at last week’s Wells Fargo Media and Telecom Conference. His 30 minute talk is archived on Lamar’s website. On the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
York, PA 11/7/2017 – The Stewart Companies is pleased to announce the promotion of Nate Sterner to President of Apple Outdoor, a York, PA-based billboard media company and division of the Stewart Companies. Sterner started with the company at its inception in 1999 as General Manager and was promoted to […]
Company: Renaissance Outdoor Advertising Markets: Florida Headquarters: 1121 W. Pointe Vista Path, Hernando, Florida 34442-6299 Phone: 352-533-4330 Renaissance Outdoor operates 11 billboard structures in eastern Florida’s Citrus County. The firm was started in 1988 and is locally owned and operated. The company operates in the following communities: Hernando Dunnellon Citrus […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Here’s a fascinating 1 minute video on an Overall Murals lenticular mural wall for Ben and Jerry’s. Who knew you could turn a wall mural into a double face? The project was installed along the Williamsburg, Brooklyn waterfront. Viewed from one direction the wall says “Anyway you slice it.” Viewed from the […]
tbo.com reports that the Pasco County Florida commissioners have approved a Clear Channel proposal to take down 28 static billboards in exchange for the right to put up four digital billboards. The digital billboards are scheduled for: US 19 State Road 54 east of Little Road Dale Mabry Highway I-75 […]
