Author: billboardinsider

Link Media’s Parent Planning IPO

Boston Omaha, the parent company of out of home operator   Link Media plans to raise $71.5 million via an IPO.  The IPO is expected to price during the week of June 12, 2017.  Boston Omaha’s owners Magnolia Capital Fund and Boulderado Partners will buy $47 million of the new […]

Admobilize and SmartLink Partner Out of Home Product

Furthering its commitment to provide the out-of-home advertising industry with easy-to-deploy vehicle analytics solutions, AdMobilize, the industry leading computer vision company that is dedicated to making sense of the physical world, today announced a new strategic partnership with SmartLink, the innovative manufacturer of remote management solutions. According to Michael Neel, […]

Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight

Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, […]

POPTracker Provides Third Party Verification of Installs and Performance

Vendor Profile: POPTracker Headquarters: 363 Bloomfield Ave, Suite 2F, Montclair, NJ  07042 Phone: 646-494-1692 Email: info@mypoptracker.com POP Tracker was founded in 2013 to deliver a 3rd party technology based solution to verify out of home installations and performance.  The company uses  mobile apps which allow a sign installer to automatically […]

Company of the Day: Green Signs

Company: Greensigns Market: Chicago Headquarters:  2700 S. River Road, Suite 203.  Des Plaines, IL  60018 Phone:  312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area.  Joseph Mancino is CEO.  David Williams is President.    The company’s green commitment is demonstrated in three ways. […]

Out of Home Advertising Goes Old School With Hand paints

By Candice Simons, President/CEO of Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place […]

Texas Legislature Replaces HBA and grandfathers tall billboards

Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passed SB 2006 in response to the TxDot v Auspro court decision which invalidated the state’s Highway Beautification Laws.  The bill is waiting the governor’s signature.  The bill revises the States’s […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Gotcha Covered Media

Company:  Gotcha Covered Media Markets:  Washington Headquarters: PO Box 1488, Gig Harbor, WA  98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 11 structures in Western Washington.  The company was founded in 2003 and is owned by Rick Engley. In 2016 the city of Port Orchard, WA paid […]

Digital Billboard Hackers Strike in Argentina and UK

Hacking continues to make the news. The Mirror report that hackers streamed pornography after breaking into a billboard above an intersection in Buenos Aires. Plant Engineer reports that a digital screen was hacked in the Liverpool city center. A word to the wise.  Secure access to your digital signs.  Use […]