Author: billboardinsider

Jeff Joaquin on Sign Videos

Insider wrote earlier this month about using drones to get billboard footage.  A reader asked Insider why bother with a drone.  The reason is that a drone can get you amazing video footage of a sign.  This helps sales with clients and agencies.  It’s doesn’t make sense to film all […]

Male says MTA win “once in a lifetime opportunity”

Here are the details of the webcast and powerpoint in which Outfront announced the MTA contract win. Outfront CEO Jeremy Male began the call with an ebullient statement: “We’re very excited to be sharing this news with you today.  It’s truly an extraordinary opportunity and one that’s been a long […]

Company of the Day: Mahalo Marketing

Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA  30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia.  The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia.  Mahalo Marketing […]

Geopath Market Spotlight: Chicago

Did you know… An average of 35 million visitors flock to Chicago each year. Chicago is home to 11 Fortune 500 companies. This week’s Geopath Market Spotlight focuses on the Chicago DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For […]

Agency Spotlight: Pearl Media

Company:  Pearl Media Headquarters: 363 RT. 46 West, Suite 450.  Fairfield, New Jersey  07004 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home and E​xperiential marketing agency headquartered in Northern New Jersey with offices in San Francisco, Miami, Chicago and Los Angeles. The company is changing how people experience […]

Meadow Outdoor Assists in Ontario, Oregon Tree Replacement

Argus Observer reports Meadow Outdoor is paying for removal of ash trees in Ontario, Oregon and the replanting of columar oak trees.  The trees which will be removed are old, dying and infested with beetle borers.  The first stage of the project involves East Idaho Avenue between Love’s Travel Stop […]

Company of the Day: Norton Outdoor

Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH Phone: 513-631-4864 Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons. Tom Norton is CEO. Dan Norton is President. Jerry Norton’s grandson Mike is an […]

Patti Reeves on hurricane proofing your plant.

Patti Reeves operates Island Displays, a billboard company with 16 structures on Turks and Caicos in the Carribean.    The eye of hurricane Irma passed right over Turks and Patti’s billboards survived  to winds of 160 miles an hour.  Insider talked with Reeves about the experience. Are your Island Displays […]

Outdoor Ad Tech Profile: Measurence

Company: Measurence Headquarters:  1216 Broadway, Floor 2, New York, NY  10001 Phone:  +1-646-595-0087 Email: info@measurence.com Measurence provides software that enables out of home companies to measure impressions, reach, and engagement, and improve their targeting capabilities to allow their advertisers a better understanding of the ROI of their campaigns. The company […]

Lamar Lombard IL signs debated.

Daily Herald reports that 20 Lombard, IL residents have protested Lamar’s plan to put up two digital billboards.  The Lombard trustees will vote on the issue on November 2.  Lamar will pay the city $75,000/year for 20 years to be put toward capital expenses at the city’s wastewater treatment plant […]