Author: billboardinsider

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]

Company of the Day: RAM Billboards

Company: RAM Billboards Markets:  Indiana Headquarters: 1955 West Lancaster Street, Bluffton, IN  46714 Phone: 260-273-7456 Email: ads@rambillboards.com Ram Billboards operates a 14 face billboard plant around Bluffton, Indiana.  One of the faces is digital.   [wpforms id=”9787″]   Paid Advertisement  

Billboard Insider Classifieds November 4, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]

Rob Norman on digital out of home growth, privacy and augmented reality.

Rob Norman, Chief Digital Officer of Group M Worldwide talked about digital out of home at Wednesday’s Video Everywhere Summit.  Insider has excerpted some of Norman’s comments. What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices.  You would expect […]

Sao Paulo Reintroducing Billboards

Insider couldn’t help noticing an AdAge article titled Sao Paulo’s Ingenious Move For Return of Banned Billboards.  Sao Paulo is held up as a poster child by the anti-billboard crowd for banning billboards in 2007.  Now a pro-business mayor wants to auction off rights to put 32 13′ by 17′ […]

The Video Everywhere Summit in 5 Quotes

Here are 5 quotes from yesterday’s Video Everywhere Summit put on by the Digital Place Based Advertising Association. “Digital out of home revenues are up 13% in 2017.  Jack Meyers Report forecasts 12% growth for digital out of home in 2018.” – Barry Frey, CEO, DPAA “Today consumers tell us […]

Jena Powell Promoted at Huntington Outdoor

Greenville, OH – October 28, 2017 – Huntington Outdoor Advertising, an innovative, rapidly expanding advertising company with over 300 billboards throughout the Midwest is pleased to announce the promotion of a key team member. Jena Powell, previously Sales Director and Manager, has been named Vice President of Sales and Marketing. […]

Company of the day: Ralston Outdoor

Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas.  The company was founded in Dallas in 1976 by Doug Ralston.  Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]

9th Circuit Denies Reed v Gilbert Challenge

Last week the Ninth Circuit Court of appeals denied a Reed v Gilbert challenge to San Francisco’s ban on new off-premises commercial billboards.  Since 2002, San Francisco has banned new off-premise billboards while permitting new on-premise signs.  Contest Promotions challenged the ban, arguing that the regulation was content based and […]