Author: billboardinsider

Andrew Essex’s Rules for Better Advertising

The cover of Andrew Essex’s The End of Advertising caught Insider’s eye for obvious reasons.    Essex is a former journalist and Madison Avenue agency exec turned CEO of Tribeca Enterprises. Essex thinks TV, radio and the internet advertising will go away due to irritating formats, ad blocking, live streaming […]

Rate this board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Vistar Names Matt Schuster Chief Revenue Officer

NEW YORK – Oct. 16, 2017 – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today announced that Matthew Schuster will be joining the company as Chief Revenue Officer. Schuster will lead all sales and client services operations globally, and will report […]

Boidman says technology helps out of home.

The Sixteen:Nine podcast interviewed out of home investment banker Mark Boidman last week on the state of out of home.  Boidman is a partner at Peter J Solomon, a New York investment bank. You can listen to the 32 minute podcast here.  Here are some excepts. On why Peter J […]

Clear Channel Wins 10 year contract for Sea-Tac Airport

Seattle, WA  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new 10-year agreement with the Port of Seattle to provide a benchmark-setting media program at the Seattle-Tacoma International Airport (Sea-Tac). CCA will transition Sea-Tac and its valued advertising […]

Company of the Day: Pelican Outdoor

Company:  Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters:  201 Kent Avenue, Metairie, LA  70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana.  Most of the structures are two sided, 14 by 48 monopoles. The firm’s President is John Jackson.   [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds – October 14, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]

Gerry Graf on taking over a city with out of home

“My old boss, Lee Clow, would love to talk about “owning a city”.  He would always launch a new campaign with OOH.  He’d buy up all the key OOH locations and have the whole town talking about his campaign.  Apple continued that tradition this year with the fantastic Apple TV […]

Seeking Alpha on Landmark

Seeking Alpha has an article titled “Landmark Infrastructure Is No One Hit Wonder” by Brad Thomas on Landmark Infrastructure.  Two charts caught Insider’s eye. Here’s a chart showing Landmark offices (blue) and origination team members (green).  You can expect to see lots of Landmark lease and easement activity in markets […]

Why Investor Steve McNeeley Likes Out of Home

Steve McNeely has had a varied career in advertising, marketing, and media with roots in Exxon’s global retail marketing that reinvigorated the Tiger. Over the past 25 years, Steve has worked with a variety of private equity funds across a wide range of industry sectors but always with an affection […]