Want to generate a 37% return on investment, risk-free? Replace your old HID billboard lights with high efficiency LED lights. Insider achieved a 37% return on investment by replacing 6 old HID lights on this Clear Lake, Iowa billboard with new high efficiency Holophane LED lights from Reliable Electric. Look […]
“We need to stop thinking of OOH as a stand-alone billboard or a bus shelter poster and start thinking of how it can interact with and engage with its audiences. History Channel’s Unforgotten Soldiers brought a black and white World War I photograph to life on one of Aukland’s busiest […]
Wisconsin State Journal reports that Adams Outdoor Advertising is appealing a decision by Madison officials to deny a request to modify 22 billboards. The City’s Urban Design Commission will review the appeals on Oct 11. Adams seeks to increase the billboard heights or install digital displays. Adams has sued Madison, […]
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates high profile advertising displays in multiple cities including Los Angeles, Chicago, Wash DC, Denver, Charlotte, Nashville, Columbus, Cleveland and Cincinnati. The firm was started in 2003. Pete Scantland […]
Hurricane Harvey and Irma have put storm preparedness top of mind. Timur Colak, CEO of digital billboard manufacturer Lightking, spoke at the September 2017 IBOUSA meeting on LED Billboards and storm preparedness. Insider asked Timur to summarize his talk. Timur, what parts of the country are at risk for major […]
Idaho State Journal reports that Pocatello is considering a permanent ban on billboards. The Pocatello City Council issued a temporary ban on billboards in June. The City council is setting up a committee including representatives of sign companies, citizens and city staff to study the issue. A city council study […]
WALTHAM, Mass., October 4, 2017 – Adelphic, a Viant® people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP). Through partnerships with both Clear […]
Did you know… The Hartsfield-Jackson Atlanta International Airport is the world’s busiest airport with more than 150 US destinations, 60+ international destinations in 50 countries and more than 2,500 daily flights? This week’s Geopath Market Spotlight focuses on the Atlanta DMA. Infographics for the top DMAs and much more are […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Outdoor Displays, Inc. Market: East Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns billboards in Eastern Tennessee. The firm was founded in 2007 and is owned and operated by Dan, Danny and Russell Amanns, lifetime residents of Knoxville, Tennessee. Tracy Emmons is the firm’s […]
