SALT LAKE CITY, UT–(Marketwired – Oct 11, 2017) – Blip, a flexible and cost effective platform for purchasing and managing digital out of home (DOOH) advertising campaigns, released the results of its year-long integration with YESCO Outdoor Media. First launched in June 2016, Blip’s integration with YESCO allows any interested buyer to view […]
Did you know? Houston residents eat out more times a week than any other city in America? Houston has an underground tunnel system running 7 miles and linking 95 city blocks. This week’s Geopath Market Spotlight focuses on the Houston DMA. Infographics for the top DMAs and much more are […]
Outfront and Clear Channel have outperformed the stock market during the past quarter while Lamar has lagged. Outfront was up 9% versus 5% for the S&P 500 due to a bump associated with winning the MTA renewal. Clear Channel Outdoor was up 7% over the past three months although the […]
What a difference a year makes. T-Rex hasn’t filed any new lawsuits since July 2016. Insider hears that one or more of T-Rex’s patents is expiring in 2018. Maybe T-Rex isn’t suing because some patents are expiring or it is distracted by Broadsign’s counter-lawsuit or feels hampered by the Supreme […]
Company: Pacific Outdoor Advertising Markets: Oregon Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor advertising operates a billboard plant in Oregon. The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1000 displays in […]
Paul Wright of SignValue.com is one of the smartest people Insider knows when it comes to valuing billboards. Wright is a General Certified Appraiser who has been valuing billboards for 20 years. Wright is also author of Billboard Appraisal: The Valuation of Off-Premise Advertising Signs. Wright recently gave an OAAA sponsored […]
By Andrea Messimer-Henley When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects […]
Posters (12′ by 25′ billboards) and junior posters (6′ by 12′ billboards) are the stepchildren of the out of home business. They aren’t as big as wallscapes or 14′ by 48′ bulletins. They aren’t as sexy as digital billboards. Yet posters can be an effective marketing tool to promote a […]
Company: Overall Murals Market: New York Headquarters: 874 Kent Ave/Ground Floor, Brooklyn, New York, 11205 Phone: 718-783-0835 Email: info@overallmurals.com Overall murals specializes in large-scale, hand-painted murals throughout New York City and in other major US markets. The company was started by Dmitry Pankov and Angel Saemai 2010. Here’s a great […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
