Author: billboardinsider

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Doyle Media

Company:  Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: doylemedia@live.com Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306.  The company was started in 2013.   Paid Advertisement  

Patent Trial and Appeal Board denies T-Rex patent review.

Law 360 reports that the Patent Trial and Appeal Board decided on April 11, 2017 not to review  T-Rex US patent 7,382,334.  Last year Broadsign filed a lawsuit in New York seeking an order that it did not infringe of three T-Rex patents.  Broadsign separately filed three petitions before the […]

Burkhart Marathon Install

Last week Insider ran a vinyl installation video titled All in a Day’s Burk by Extra Credit Projects and Burkhart.  Here’s another 1 minute Extra Credit Projects/Burkhart video which shows an install for Marathon Gas.  Clever use of a hose as a prop. Insider thinks more out of home companies […]

Circle Graphics on Eco-Friendly Vinyl

In March, Insider ran a post questioning the benefits of eco-friendly vinyl.  Circle Graphics asked Insider for an opportunity to present the benefits of eco-friendly vinyl. “We have been partnering with some of the largest companies in the world to perfect eco products.  We have been in the eco-business for […]

Lamar wins round in Pittsburgh Fight

Pittsburgh Post Gazette reports that Lamar has won a round in a protracted court battle with the city of Pittsburgh when a District judge dismissed a city citation claiming that Lamar had increased the size of the sign on Mt Washington when it added vinyl banner. The city has gone […]

Company of the Day: Delaware Outdoor

Company: Delaware Outdoor Advertising Markets: Delaware Headquarters: 7460 Lancaster Pike, Hockessin DE  19707 Phone: 302-234-1975 Email: BKilleen@delawareoutdoor.com Delaware Outdoor advertising operates a billboard plant with 38 faces in the following Delaware communities: Wilmington New Castle & Bear Hockessin The company’s President is Brendan Killeen. [wpforms id=”9787″] Paid Advertisement

Vendor Profile: Fliphound

This is the fourth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process.  We’ve previously written about Adsemble and Adquick, and ADstruc. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of […]

Douglas Watts on why OOH is entering a golden age.

Douglas Watts is President of Urban Media Group.  He acted as a brand officer for the OAAA in the lat 80’s and early 90’s.    Here’s a recent email he sent to the OAAA CEO Nancy Fletcher talking about how media has changed and why he thinks out of home is at […]

Colton Tollett on Billboard Design Mistakes

This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc.  Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that […]