Author: billboardinsider

Company of the Day: Jones Outdoor

Company: Jones Outdoor Market:   Wisconsin.  Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone:  (330) 747-0057  Jones Outdoor has 370 billboard faces and bulletin properties in Wisconsin, including digital. They have concentrated coverage in Wisconsin and the Fox Cities area.  Christine Rutchik is Senior Outdoor Consultant.  Larry Sidman is Director of […]

Formetco Hosts Safety Training July 18-20

Formetco has a 3-Day Safety Training Event at its headquarters in Duluth, GA, hosted by Safety Director Jim Poage.  This event will begin with an OSHA training class that will be tailored to the out of home advertising industry, followed by a CPR/First Aid training class, an instructional class on […]

Billboard Insider Classifieds July 8

“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience.  When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response […]

Liverpool Digital Sign Hack

Business Insider reported that on May 31, 2017 a digital billboard in Liverpool, England was hacked.  The hackers were content simply to run a warning message on the screen.  See twitter picture on right.  It might have been worse. Can’t say it enough.  Secure your digital signs and use a […]

Drones and Out of Home

  Ever parked your car in a precarious spot on a busy freeway to take sign pictures?  There’s a better way: drones.  Insider is aware of several out of home companies who are using drones to take sign pictures. An employee at digital billboard manufacturer Formetco has a commercial drone pilots license. […]

Company of the Day: Johnson Outdoor

Company: Johnson Outdoor Advertising Markets: Texas Address: 102 North Mays Street, Round Rock, TX  78663 Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor is a family owned business which was started in 1978.  The firm in several Texas communities including Abilene, Austin, Kileen, Round Rock and Waco.  Archie Johnson is General Manager. […]

Investor Josh McWhorter on the Out of Home Business

Josh McWhorter owns McWhorter Capital Partners, a Cartersville, GA investment fund with holdings in real estate, accounting, restaurants and out of home advertising.  In 2015 the firm launched Horton Outdoor which owns billboards in Georgia, Alabama and Florida.  Insider asked McWhorter to talk about out of home. Josh what’s your […]

Feds Block Sale of Sponsorships on Traffic signs

Federal regulators blocked a plan to sell commercial corporate sponsorships of official traffic signs in Texas. The Texas Department of Transportation (TxDOT) pitched a proposal to auction one-third of the space on electronic freeway signs to corporate sponsors, which would look like this: The Tx-DOT proposal required federal approval, which […]

Billboards Increase Sales for Eufaula Restaurants

Insider’s take: We like to tell clients that out of home advertising works but usually the only things we send them are contracts and invoices.  When was the last time you celebrated success with one of your clients.   The post below from Durden Outdoor’s website is a good example. […]

Gina Lin Stratford on How Geopath’s New Tools Help Sales

Geopath SVP Scott Fiaschetti moderated a panel at Lookout2017 on Geopath’s new data design tools.  Insider doesn’t have an ad tech background and sometimes his eyes glaze over when data acronyms get thrown around.  His ears perked up, however, when he heard Yesco’s Director of National Sales Gina Lin Stratford […]