Author: billboardinsider

Company of the Day: Norris Outdoor

Company:  Norris Outdoor Market: Kansas Headquarters:  112 W. St. John, Girard, Kansas, 66743 Phone: 620-249-7462 Email: jnorris@norrisoutdoor.com Norris Outdoor currently has 25 locations with 48 faces throughout Southeast Kansas including one display in SW Missouri.  The firm is also expanding its digital presence with one operating digital billboard in Pittsburg, […]

Billboard Insider Classifieds

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]

Vinyls Needed For Harvey Victims

By Richard Rothfelder, Partner, Rothfelder and Falick I hope you survived Hurricane Harvey with minimal loss. My family was very fortunate to have avoided any meaningful damage. However, not all were so lucky, including the thousands of victims that suffered catastrophic wind damage to their homes and businesses in the […]

Warren Brown asks “What Can I Take Out?”

Warren Brown is a creative partner at Gutthink and Partners and has represented Australia at Cannes.  In his Open3 interview, Brown says that what you leave out is more important than what you put in: “OOH trains you to constantly ask yourself, “What can I take out?”  It’s what you […]

Company of the Day: Next Generation Advertising

Company: Next Generation Advertising Headquarters:  5801 S. Perkins Road, Stillwater, OK 74074 Markets:  Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email:    dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure. According to Dan Bell of NextGen both boards have performed […]

Lamar seeks 2 digital billboards in Lombard

The Daily Herald reports that Lamar has received preliminary approval from the Lombard trustees for two lighted digital billboards in Lombard, Illinois.  The billboards will be on Glenbard Wastewater Authority property along I-355 between North Avenue and Roosevelt Road. Lamar’s proposal includes: A 20 year lease at $75,000/year. An agreement […]

Citilabs parters with SafeGraph for enhanced location data

  Citilabs, a leading mobility analytics solution provider, announced today that they have inked an agreement with location data provider SafeGraph to incorporate smartphone app movement data into Citilabs’ Streetlytics mobility analytics platform. Streetlytics leverages information from billions of GPS, cellular, connected car, Bluetooth and ground truth data to measure […]

Bill Ripp on Digital Billboard Siting

Lamar’s Bill Ripp spoke on siting digital billboards at Lookout2017.  Ripp is VP Digital Development at Lamar Advertising.  He’s also the Chair of the OAAA Digital billboard committee.  Ripp’s had a hand at installing 2,000 digital billboards during his 18 years at Lamar.  Here are some highlights of his talk […]

Geopath Market Spotlight: Tampa

Did you know… The temperature in Tampa has never hit 100 degrees. Tampa is home to the longest continuous sidewalk, Bayshore Boulevard, which is 4.5 miles long. This week’s Geopath Market Spotlight focuses on the Tampa DMA. Infographics for the top DMAs and much more are available to Geopath members […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was started in 1986 […]