Lamar CEO Sean Reilly gave a terrific presentation at the recent Goldman Sachs Cornucopia Conference. You can read the entire interview at Seeking Alpha. You can listen to the audio webcast here Some highlights from the Seeking Alpha transcript: On why the out of home industry is growing by only […]
Author: billboardinsider
7 Reasons AdQuick is long on outdoor.
By Matthew O’Connor, founder AdQuick 1. Outdoor advertising is antifragile — the disorder in other ad channels benefits outdoor advertising. As other channels are created (online ads) and destroyed (TV) by technology, outdoor advertising remains stalwart, unblockable, and consumption/impressions are actually increasing. As cord-cutting increases and ad-supported TV consumption disappears, the opportunities in […]
Porter Advertising Acquires Tom Raper Billboards
September 12, 2017 – Porter Advertising, LLC announces the purchase of all billboard assets from Tom Raper Enterprises. The acquisition includes billboard displays in the Indianapolis, Dayton and Cincinnati advertising markets. This including 75 faces located n I-70 in both states, US 40 in Indiana, I-275 in Cincinnati, and on […]
Company of the Day: Mollman Outdoor
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. In December 2016 Mollman installed an 11′ by 22′ Daktronics digital billboard. The company is an operator […]
Geopath Market Spotlight: Boston
Did you know… Boston built America’s first subway in 1897 – the Tremont Street Subway. This week’s Geopath Market Spotlight focuses on the Boston DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how to become a […]
Hurricane Irma Florida Update
Florida billboard attorney Jennifer Sloane has this to say: “At the 11th hour, literally, Hurricane Irma took a more northward bound turn and headed towards central Florida (just west of Orlando). This unexpected turn did not give outdoor operators time to prepare. Luckily no structures have been seen damaged in […]
Rate This Board By Out Of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Billboards Survive Hurricane Irma in Turks
The eye of Category 5 Hurricane Irma passed over Turks and Caicos last Friday with winds of up to 155 miles an hour. Island Displays has a plant of sixteen two sided 12′ by 6′ structures within the right of way on the main highway of Turks and Caicos. Looks […]
Outdoor Legal: Repairing Signs Damaged By Storms
Hurricanes and windstorms can damage billboards. This can create legal issues, especially if you want to rebuild a non-conforming sign which has been damaged by hurricane. City of Webster v SignAd is a legal case in which an out of home advertising company successfully contested a city’s efforts to prevent […]
Newspaper Enters Out of Home Advertising Business
Forsyth County News reports that Morris Multimedia entered the out of home advertising business by purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Kalil and Co brokered the transaction. Kalil’s Max Drachman tells Insider about the transaction: “Morris Multimedia is a dynamic Television and Print company with assets […]
























