Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of just […]
Author: billboardinsider
Ad Age Says Technology Fuels Out-of-Home Renaissance
Ad Age has noticed that “out-of-home advertising is drawing a steady stream of marketing dollars even as other forms of traditional advertising lose ground to digital.” Technology creates the ability to tailor outdoor ads to local consumers. Here are some of the examples Ad Age talks about: A Chicago billboard […]
Montana Transportation Commission Discusses Digital Signs and Transit Advertising
The Montana Transportation Commission is in the midst of a rulemaking to overhaul the sign code. The Commission discussed the proposed rules at length in its January 28, 2016 meeting (see pages 14-26 of meeting minutes). KRTV and KTVH report Lamar is not happy with a proposed digital sign rule which would require […]
Public Agencies Use Billboards
Insider spotted a couple cases of public agencies using billboards to get their message out. Valley Central reports that a Houston school district has bought Lamar billboards along Expressway 83 advertising a $52,000 starting salary to recruit new teachers. Waupacanow reports that the town of Clintonville, Wisconsin has rented a […]
Company of the Day: Mixed Media Group
Company: Mixed Media Billboard Advertising Markets: Illinois, Iowa and Detroit Headquarters: Mixed Media Group, Inc. 1152 Liberty Avenue, Cary, IL 60013. Phone: 847-462-8423 Mixed Media operates bulletins, 2 digital billboards and numerous “adlites” (6 by 12 billboards) in the northwest suburbs of Chicago. The company’s signs are concentrated in McHenry […]
Hall County Denies Billboard Height and Setback Variance
Gainesville Times reports that Hall County Georgia has approved a digital sign at Browns Bridge Road and Georgia 369 but has denied a height and setback variance. Advantage Outdoor has asked to the sign to be 50 feet high versus a 35 foot code and wants to put the sign […]
Wallkill to regulate billboards.
The board of the town of Wallkill, New York will adopt a local law to regulate the number and location of billboards in town according to MidHudsonNews.com. Wallkill is in Orange County, New York. The proposed billboard law includes the following Limits new static and digital billboards to parts of […]
OAAA Special Report: 50 Interviews Reveal What’s On Your Mind
By: Nancy Fletcher, President and CEO, OAAA April 4, 2016 The out of home (OOH) advertising industry is: In transition Proud of its capacity to adjust to change, and Both optimistic and cautious about the future Those are key take-aways from 50 interviews I just completed with OAAA principals (thank […]
Jarred Saba on Buying Billboard Leases
There are several companies which want to buy outdoor advertising easements: Landmark, Milepost Capital, Billboard Property Group and Lease Advisors. Insider is skeptical about some of these companies but thinks it never hurts to talk to anyone any time. Lease Advisors was founded in 2008 and is the nation’s leading lease acquisition […]
Company of the Day: KEM Advertising
Company: KEM Advertising Markets: California, Nevada, Kansas, Oklahoma, Tesax, Louisiana, Mississippi, alabama, Illinois, Indiana, Maryland. Headquarters: Kem Texas, Ltd. 4515 San Pedro Ave, San Antonio, TX 78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas. The company has been in the […]
