Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-544-7746 Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City. The firm is privately held and was founded in March 1996. Justin Booher is President, Shannon Booher is CFO. The firm is […]
Author: billboardinsider
The Highway Right of Way Tug of War
By Ken Klein, Executive Vice President, OAAA. A long-running tiff between New York State and the feds over signs on the highway right of way symbolizes a broader tug of war: should existing rules be liberalized or not? In New York State, the administration of Governor Andrew Cuomo spent $8 […]
Company of the Day: Ad-Trend
Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Founded in 1983 by Jim Boeh, Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities. They are the largest locally-owned […]
Tom Jackson on Wildfires and Monument Billboards
Insider talked with Veale Outdoor’s Tom Jackson about the Santa Rosa, CA company’s innovative monument sign program and what it’s like to operate a billboard plant when wildfires sweep your market. What impact did the October 2017 Northern California wildfires have on your company? The wildfires in Santa Rosa/Sonoma County, […]
Independent Outdoor has sold to Lamar
This is old news for some of you but Insider visited the Independent Outdoor company website this week while updating the 2018 Out of Home Advertising website rankings and this is what he found. Lamar purchased Independent Outdoor’s plant several months ago. Lamar keeps a very low profile on acquisitions […]
FEPE Launches 2018 Awards with New Rising Star Category
FEPE International is inviting nominations for its Annual Awards – to be presented at its Annual Congress in Sorrento from June 6-8 – and is adding an important new category, the Rising Star Award. This will be awarded to someone aged 30 or under who has made an outstanding contribution to the Out […]
Billboard Insider Classifieds January 13, 2018
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Be Careful About Land Lease Increases
Insider sees lots of out of home land leases with fixed minimum rent increases of 2-5%/year. These leases are a bad deal for out of home companies because land rent increases faster than inflation and industry revenue growth. Inflation averaged 2.2%/year for the past 17 years. Nominal out of home […]
Outfront Billboard Leverages AR to Engage Consumers
NEW YORK, — January 11, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s […]
Company of the Day: Venture Outdoor
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]























