Turlock Journal reports that the Turlock Planning commission has tabled discussions on electronic message boards and digital billboards. The commissions is concerned about the following issues: Whether to allow on-site only advertising. Sign construction parameters. Sign Area Allowance. Lighting. Message frequency. You can read a Planning Commission memo discussing the […]
Insider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement. Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk. T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks. During March, T-Rex sued: Zoom Media […]
Rick Robinson has 30 years of experience selling OOH Media, including stints with Ackerley Airport Advertising, Gannett Outdoor, CBS and McDonald Media. Rick is the Chief Operating Officer at Billups, a full service OOH media specialist agency based in Portland, Oregon. Rick has created an outstanding 42 second video titled […]
Company: Penneco Outdoor Market: Pennsylvania Headquarters: 6608 Route 22 Delmont, PA 15626 Phone: 724-382-6828 Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns 31 structures with 100 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. The company is affiliated with the Delmont headquartered […]
This article is courtesy of Marstudio, Inc., a Brand Strategy Firm & Creative Marketing Agency with diverse capabilities in print design, web design and development, multimedia, and a plethora of other creative disciplines. You can see the original post here. When WTOP came to Marstudio again in search of a […]
The Daily Sun News reports that the Sunnyside, Washington Planning commission may consider proposals to restrict outdoor ads for smoking products vape smoking product and accessories. A vape shop opened recently with an outdoor mural depicting smoke accessories. The local school board is upset because the vape shop is 1 […]
“This is an operational burden. But it is the right thing to do. We want to remove fraud as a concern for everyone who uses our platform.” Keith Eadie, chief marketing officer, TubeMogul, on the company’s decision to refund money to customers based on fraudulent ad clicks. Ad Age has […]
The Store Starters has a great post called “How To Create an Effective Outdoor Campaign for Your Store.” Here are the tips. Find an outdoor boards near the store. Same street or right across from or next to your store. Use the board location to advantage. 7 words or […]
Arkansas Online reports that the Little Rock Board of Directors voted 8-2 in favor of a proposal to permit Lamar to covert three static billboards into digital billboards. Lamar has agreed to remove 12 billboards in exchange. The reduction will permanently reduce the number of billboard permits in Little Rock […]
Arrington Outdoor has a list of 20 billboard creative tips on its website. Can the message be more succinct? Rule of thumb: maximum copy, seven words! In outdoor design, “less is more”. Is the typeface legible? Does the letter S P A C I N G (or kearning) read at […]
