Landlords and easement companies are being more aggressive about adding onerous clauses to leases and easements. Here are two nevers when negotiating a lease or an easement. Never give your billboard to the landlord or easement holder when the lease expires or terminates. A steel monopole billboard has a 40 […]
Author: billboardinsider
From The Archives: What Should Sales Commissions Run?
How much should sales commissions run as a percentage of your gross sign revenues? Frank Rolfe in Big Bucks from Big Signs estimates that agency commissions are normally 16.6% of gross revenue. Paul and Jeffery Wright in Billboard Appraisal say that 15-17.5% of gross revenue is normal for ad agencies […]
From The Archives: Marty Williamson on Site Development
This story was originally published on February 2, 2016. Marty Williamson has 32 years of experience in the Outdoor Advertising industry. He is currently a Principal and founding partner at USA Outdoor, LLC, a Georgia headquartered company which has been developing new billboard sites since 2014. Insider talked with Williamson […]
From The Archives: Why Your Billboard Business Should Use Quickbooks
Small billboard companies used to have either to pay an accountant to keep track of invoices and financials or spend several hundred dollars for accounting software which would only run on a single computer. If your accountant was on vacation or your computer crashed you had no access to financials. […]
“Visit at night, enjoy the billboards and the joyful atmosphere.”
“Visit at night, enjoy the billboards and the joyful atmosphere” was the title of a recent Tripadvisor review of New York’s Times Square. Insider gets peeved when he hears city politicians calling billboards pollution. Billboards promote the health of local businesses and create buzz and energy downtown. If you doubt […]
Outdoor Growing Faster than the US economy.
The US department of Commerce just released the fourth quarter US GDP figures. US economic growth was a tepid 1.4% during the fourth quarter of 2015. US outdoor revenues grew four times faster than the US economy during the fourth quarter and grew almost twice as fast as the economy […]
15 Years of Digital Billboards by Daktronics
Insider is reposting an article published yesterday on Daktronics blog. The article gives a terrific overview of the history of digital signs and speculates on the future. 15 Years of Digital Billboards by Daktronics 2016 marks the 15th year since we began designing, manufacturing and installing LED digital billboards. Here’s […]
Logan Proposes East Boston Digital Billboard
East Boston Times reports that Logan Communications has proposed to place a 14 by 48 digital billboard on McClellan Highway property owned by a Hilton Gardens Inn. Logan Communications will be required under state law to give 15 hours per month for state public service messages. The City of East […]
Company of the Day: Ashby St Outdoor
Company: Ashby St Outdoor Markets: Northwest Arkansas. Headquarters: 1830 Shelby Lane, Fayetteville, AR 72704 Phone: 479-442-0300 Ashby Street Outdoor was founded in April 2011 with the purchase of approximately 400 billboards in Arkansas, Missouri, Oklahoma from Fowler Media. In January 2016 the company purchased Clear Channel’s Fort Smith Arkansas and […]
Snapchat billboard ads use hyper-local geo-filters.
Business Insider reports that Snapchat has been running logo-less billboards across the United States which celebrate local neighborhoods (e.g. Palm Springs, the Meatpacking District and Soho in New York, Lincoln Park in Chicago, Mission and Fisherman’s Warf in San Franscisco). The billboards use geofilters – location based graphics that Snapchat […]
