Warren Brown is a creative partner at Gutthink and Partners and has represented Australia at Cannes. In his Open3 interview, Brown says that what you leave out is more important than what you put in: “OOH trains you to constantly ask yourself, “What can I take out?” It’s what you […]
Company: Next Generation Advertising Headquarters: 5801 S. Perkins Road, Stillwater, OK 74074 Markets: Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email: dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure. According to Dan Bell of NextGen both boards have performed […]
The Daily Herald reports that Lamar has received preliminary approval from the Lombard trustees for two lighted digital billboards in Lombard, Illinois. The billboards will be on Glenbard Wastewater Authority property along I-355 between North Avenue and Roosevelt Road. Lamar’s proposal includes: A 20 year lease at $75,000/year. An agreement […]
Citilabs, a leading mobility analytics solution provider, announced today that they have inked an agreement with location data provider SafeGraph to incorporate smartphone app movement data into Citilabs’ Streetlytics mobility analytics platform. Streetlytics leverages information from billions of GPS, cellular, connected car, Bluetooth and ground truth data to measure […]
Lamar’s Bill Ripp spoke on siting digital billboards at Lookout2017. Ripp is VP Digital Development at Lamar Advertising. He’s also the Chair of the OAAA Digital billboard committee. Ripp’s had a hand at installing 2,000 digital billboards during his 18 years at Lamar. Here are some highlights of his talk […]
Did you know… The temperature in Tampa has never hit 100 degrees. Tampa is home to the longest continuous sidewalk, Bayshore Boulevard, which is 4.5 miles long. This week’s Geopath Market Spotlight focuses on the Tampa DMA. Infographics for the top DMAs and much more are available to Geopath members […]
Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was started in 1986 […]
Rainbow Kirby-Stearns is a Marketing Communications Specialist at Clear Channel Outdoor. Liz Rave is a marketing director at Outfront Media. They’ve written a terrific article for the Interactive Advertising Bureau (“IAB”) on how to use digital out of home effectively. Insider thanks Kirby-Stearns and Rave and the IAB for permission […]
Yesterday Scott Vivian of Drone it Texas posed 8 questions you need to ask before hiring a drone company to film your billboards. Today Vivian talks about drone filming costs and challenges. What does it cost to hire a drone company to video boards. Cost for a good video shoot […]
More and more out of home companies are using drones to film billboards. Look at this video of an Outfront Media billboard installation filmed by Drone It Texas. Insider asked Scott Vivian, the owner of Drone It Texas to talk about using drones to film billboards. Scott, do you need […]
