Sven Opak of the out of home programmatic solutions provider Piddle won the George Orwell prize for obfuscatory, jargon-ridden writing about programmatic out of home.

Here’s an excerpt from the winning entry:  “A frictionless hardware unification IOT has been created to improve brand efficiency with a general auction mechanism that allows DSP’s and SSP to increasingly calibrate the buying and selling process via omnichannel, dynamic,  real-time optimization.”

The Orwell prize judges said that the runner up articles were too numerous to mention.  Interested parties are invited to type “programmatic out of home” into their web browsers.

Insider reminds readers that tomorrow is April Fools Day.

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