Kerry Yoakum is VP, Government Affairs for OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Insider asked Kerry to talk about out of home regulatory trends. What were some of the most important legal issues this year? From a national […]
Author: billboardinsider
Geopath Market Spotlight: Fort Wayne
Did you know? In Fort Wayne, it’s illegal to take a bath between the months of October and March. Fort Wayne native Robert Frank Borkenstein invented the first Breathalyzer. This week’s Geopath Market Spotlight focuses on the Fort Wayne DMA. Infographics for the top DMAs and much more are available […]
Company of the Day: TDO Outdoor
Company: TDO Outdoor Markets: Michigan, Ohio Headquarters: Phone: 419-724-7293 Email: jodi@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising. The firm operates more than digital and static billboard faces. The largest concentration of billboards is in Toledo, Ohio. Jodi Lanning is the company’s president. [wpforms id=”9787″] Paid Advertisement […]
Clever Out of Home Christmas Cards
This old Eller Christmas card is a humorous classic. Insider thanks Don Wright for the copy. Be sure to read the punchline. Burkhart sent Insider a Christmas card which makes clever use of dynamic digital billboard technology. [wpforms id=”9787″] Paid Advertisement
Arizona Lawmaker Seeks Ban on Medical Marijuana billboards.
Arizona Capitol Times reports that an Arizona lawmaker has introduced legislation to ban billboard advertising along interstate highways and numbers state roads. Insider’s take: States which permit medical marijuana or recreational marijuana usually end up placing restrictions on advertising. California and Washington prohibit marijuana advertising near schools and day […]
20 Year Billboard Dispute Settled in Tacoma
Last Tuesday the Tacoma City Council unanimously passed Resolution 39890 to settle a 20 year billboard dispute in Tacoma, Washington. In 1997 Tacoma amended the sign code to impose a 10 year amortization period for non-conforming billboards. In 2007 Clear Channel began a legal and public relations counterattack (see billboard on […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Tri Outdoor
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of 50 years and is […]
OOH Proof Point: Holiday Travel to Break Records
By the OAAA staff. By air or car, the stats point to increased mobility. The auto club (AAA) predicts record-breaking year-end travel (December 23 through January 1): Auto travel will rise for the seventh consecutive year-end season. Rising gas prices, says AAA, won’t have much impact Air travel will be […]
Billboard Insider Classifieds December 16, 2017
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]























