Insider asked CEO Jim McLaughlin of Signal Outdoor about the qualities it takes to succeed as an outdoor advertising account rep. Signal was established in 1998 and operates 10,500 transit, bus shelter, campus and billboard displays in 100 municipalities. Jim, what are the qualities of a good outdoor sales rep? […]
Author: billboardinsider
From The Archives: Dwight Jennings of Smartlink
We are repopulating our archives by reposting important articles. Insider published this interview on December 21, 2015. The story is worth rerunning. Dwight Jennings has developed a terrific product to help you remotely manage and monitor your billboards. Read this interview if you’ve had clients complain that billboard lights are […]
Red Bank Tennessee Passes Sign and Billboard Moratorium
The Chattanoogan reports that Red Bank Tennessee has passed a one year city-wide sign and billboard moratorium while city leaders decide on new billboard rules for the central business district. Insider’s take: Seems like overkill to put a moratorium in place in the entire city just so you can decide […]
Samsung Yesco Update
Samsung has been quiet following its March 2015 acquisition of Yesco. Insider’s found a 90 second video on Samsung’s approach to LED signage but not much else. A Business Wire announcement on Samsung’s appearance at the upcoming Digital Signage Expo highlights the following Samsung initiatives: smart signage for the fast […]
From The Archives: Brent Baer On The Outdoor Business
Here’s a November 23, 2015 interview we did with Brent Baer on the outdoor business. Brent is now an executive with Signal Outdoor. Brent Baer has 36 years experience as an outdoor advertising operator and vendor. He entered the outdoor business in 1979 as a Gannett Outdoor Grand Rapids sales […]
OAAA’s Ken Klein On Property Rights
Insider’s note: Ken Klein is EVP Government Affairs for OAAA. It’s fitting that we should publish an article on James Madison and property rights on James Madison’s birthday. Property Rights Go Back to the Earliest Days of the Republic By Ken Klein, EVP, Government Affairs OAAA Happy birthday, James Madison (born […]
Gainsville Considering Digital Boards
Gainesville Georgia is considering whether to permit digital billboards according to the Gainesville Times. There are 70 billboards in Gainesville, most of which are owned by Fairway. The Times says that local property owner The Adams Company is supporting the signs as is Joe Wood President of local insurance […]
Company of The Day: Meadow Outdoor
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming. Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a private, family-owned, firm which was started by Joe Zukin who began his association with the outdoor industry while President of Frontier Village Amusement Park in San […]
Arizona Senate Committee Kills Digital Billboard Expansion
On Tuesday the Arizona State Senate Committee on Commerce and Workforce Development voted down a measure to expand areas in the state where illuminated billboards would be allowed according to azdailysun. A similar bill had passed the Arizona State house. The committee members were concerned about the impact of additional […]
Britt McConnell on Why Digital Signs Use Less Power Than You Might Think
Digital billboards use less power than you might think says Britt McConnell, the Southeast/North Central Sales manager for Formetco. Insider asked Britt to talk about digital sign power use. You can reach Britt at BrittM@formetco.com, 678-951-1118. Here’s a link to a Linkedin article Britt has published on digital sign power […]
