Here are 12 musts for your out of home ad contracts. Location Info. The board number, face number, address, direction, and board size. This avoids misunderstandings. It’s easy for a client to mix up your board with boards nearby while talking on the phone. Contract Term. Be specific about the […]
Did you know… Charlotte is the largest metropolitan area in the United States that doesn’t have a zoo. This week’s Geopath Market Spotlight focuses on the Charlotte DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how […]
The American Red Cross is working hard to provide disaster relieve in the wake of Hurricane Harvey. They are requesting assistance from the OOH industry by placing donation messages around the country to support the relief effort. OAAA members are encouraged to download and use the digital bulletin and poster […]
Company: Media Choice Market: Texas Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice operates a plant with 400 display faces in Central, South and East Texas. The company was started in 1997 and is headquartered in Austin. Curtis Ford is the firm’s manager. [wpforms […]
Yesterday Insider listed the 10 markets with the highest out of home share of the 2016 local ad spend. Today Insider lists the 10 markets with the lowest out of home share of local ad spend. Out of home averaged 10% of the local ad spend in the 63 markets […]
Company: Signly Headquarters: 5235 South Glendon Street, Suite #G2, Murray, UT 84123 Phone: 801-200-4395 Email: mike@signly.com Signly creates sales tools for out of home sales reps. The firm’s products are targeted at small to medium sized out of home advertising companies. Insider talked with Signly’s founder Michael Spencer about the company. […]
Here’s a list of the 10 markets with the highest out of home share of local ad spending during 2016. Outdoor accounted for an average of 10% of the local ad spend in the 63 markets Insider examined so these markets are outperforming the average by a wide margin. OAAA […]
By Ana Gaona, Marketing Specialist, Measurance Traditional Out-of-Home advertising has seen significant changes from developments in digital platforms to data sources and thus better measurement tools. According to Magna Global, out-of-home advertising was the only traditional media business to grow last year. A lot of cities are now looking at all the data that gets produced by various […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA 95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California. The company is co-owned by Jeff Joaquin and Michael Wagener. This month the Sacramento Kings awarded Marquee the right to build 6 digital billboards along major freeways in Sacramento. Rights to build the […]
