Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Author: billboardinsider
US Out of Home Revenue Up But Trails US Economy
Good news and bad news in the third quarter 2017 US out of home revenue figures which OAAA released last week. The good news: US out of home revenue growth has accelerated. Out of home revenues grew 1.9% during the third quarter of 2017, up from only 0.30% during the […]
4 reasons not to use flash on your out of home website
It’s a computer security risk. Hackers love to take advantage of flash’s vulnerabilities. Insider won’t run flash on his computer because of it. Google blocks flash within Chrome. It causes computers to crash. Adobe is killing flash. It will be gone by 2020. It makes your website look like this […]
Happy Thanksgiving!
Insider has a lot to be thankful for this Thanksgiving. To Shelli Bergren, Real Estate Representative, Outfront Media for being our first subscriber. To Dave Harris at Las Vegas Billboards for being our most recent subscriber. Dave is subscriber 1,135 in case you’re counting. To Nancy Fletcher and the […]
Company of the Day: Roland Digital Media
Company: Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN 38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 200 digital, trivision and static billboard faces in Middle Tennessee. In addition the company has a brand consulting and website design business (you can tell because […]
Geopath Market Spotlight: Phoenix
Did you know? There is no daylight savings time in Phoenix? According to the census bureau only about 40% of Phoenix residents were born in Arizona. This week’s Geopath Market Spotlight focuses on the Phoenix. Infographics for the top DMAs and much more are available to Geopath members in their […]
Daktronics Revenue Flat, Profits Down
Daktronics reported flat sales and slightly lower net income for the second quarter of fiscal 2018. Here are the results of the earnings release and the Seeking Alpha earnings call transcript. Revenues were flat at $170 million for the second quarter of fiscal 2018 (three months ended October 28, 2017). […]
5 Things to Consider Before You Go Digital
By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards. As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]
Neil Bell on Live Sports Score Streaming
Neil Bell of New South Outdoor talked with Insider recently about the benefits of live sports score streaming on digital billboards. How do you incorporate live streaming of scores into your digital billboards? Currently, we are using RippleFeed to update any dynamic content that we have running on our boards. […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]























