Don’t miss the OAAA Billboard Operators Seminar October 9-11 in Chicago and November 13-15 in Dallas. Lot’s of great sessions as you can see from the agenda. Registration is $295 for OAAA members and $450 for non-members. You can learn more and register here. [wpforms id=”9787″] Paid Advertisement
August 16, 2017 (Washington, DC) –Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.0 percent, […]
Todd Turner is the chair of the Creative Committee of the OAAA. Turner is the National Creative Director at Adams+Fairway Outdoor. Prior to joining Adams in 2004, Turner was a designer at EB Wall and Associates and Moonlight Creative Group. An example of Turner’s work is this 2015 Best of […]
One of the perks of an OAAA membership is the OAAA’s weekly Outlook which discusses articles and trends in the out of home industry. This week’s OAAA Outlook had a chart summarizing the results of a study in which Posterscope interviewed 100,000 consumers about out of home advertising. The chart […]
The Watertown, South Dakota Plan Commission approved a revised off-premises sign ordinance last Thursday according the Watertown Public Opinion. You can find the proposed ordinance within the Plan Commission August 10 Meeting Packet. Key off-premises sign restrictions include: A 288 square foot limit on sign size which translates into a […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. The company’s digital signs were […]
mystatesman.com reports that Austin, Texas is rewriting billboard and sign rules as part of a large project called Codenext to rewrite the cities development code. The project is motivated in part by the need to get the city’s code in compliance with Reed v Gilbert. Reagan Outdoor has a pending […]
On Friday Insider wrote that debt for an out of home advertising company should not exceed 5 times cashflow (earnings before interest, depreciation and amortization) or 3 times revenue. This is the upper limit. It’s OK to operate way below this if your risk tolerance is less. This analysis is […]
Indiana out of home advertising company GEFT Outdoor has sold its Indianapolis billboards to Lamar. No price was disclosed. In early 2017, GEFT received approval for two high profile digital billboard structures with 4 faces inside the I-465 beltway in Indianapolis after winning a Reed v Gilbert lawsuit against the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided […]
