Author: billboardinsider

Driverless Cars? Not So Fast

McKinsey Partner Scott Nyquist takes a skeptical view of driverless cars in Why Driverless Cars Might Not Hit The Road So Fast. Next time you hear someone say they think that we’ll all be driving driverless cars in 10 years remind yourself that the error rate on futuristic projections is […]

Company of the Day: Logan Communications

Company: Logan Communications Market:  Massachusetts Headquarters: 129 Border Street, East Boston, MA  02128 Phone: 617-569-8720 Email: info@logancommunications.com Logan Outdoor is a family owned business which was founded in 1980 and operates a billboard plant in the Boston area including a portfolio of prominent displays near Logan Airport. [wpforms id=”9787″]   […]

Up and to the right is great – until it isn’t.

31 years of out of home lending and investing have taught Insider this: You never lose money in a recession.  You lose money by the dumb things you do just before the recession. The US economy has been up and to the right for 8.2 years.  There have been 11 […]

Grand Rapids Bull Market Campaign

GRAND RAPIDS, Mich—First Steps Kent is back on the street with a new campaign to push community efforts to strengthen and coordinate early childhood services in Kent County. The non-profit organization partnered with Midwest creative firm, Extra Credit Projects (ECP), to produce billboards, digital displays, and radio advertising that focus on bringing awareness to their mission and its positive […]

Lamar revenue and cashflow up in 2Q 2017

Here are the highlights from Lamar’s 2Q 2017 earnings release and conference call: Net revenue increased 2.5% to $397 million.  Acquisition adjusted net revenue increased 1.7%.  National revenue increased 4.5% and local revenue increased 1.5%.  CEO Sean Reilly said that the company’s coast regions are doing well.  It’s the middle […]

Company of the Day: Brite Media Group

Company: Brite Media Group Markets: Nationwide. Headquarters: 475 14th Street, Suite 200, Oakland, CA  94612  Sales office: 40 Wall Street, Suite 3100, New York, NY  10005.  Production plant in Reno. Phone: 212-370-1122 Brite Media Group  is a specialty marketing company whose products include coffee ad sleeves, cash jackets and valet tickets.  This […]

Magna’s 10 Reasons For Out-of-Home’s Consistent Performance

NEW YORK – AUGUST 8, 2017 – The latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. A joint study in partnership with IPG Mediabrands’ out-of-home specialist agency, Rapport, the report, entitled Why Out-of-Home Outperforms, is based on an analysis of the global OOH industry […]

PETA Shifts to Live Protests After Being Turned Down on Billboards

Campaign US reports that PETA is shifting its marketing strategy from billboards to live protests because Lamar has issued a company wide ban on all PETA business receiving flak for running this billboard in 2013. The article quotes Grey Vick of Grey Outdoor as saying he runs the PETA ads […]

Vendor Profile: Soft Signs

Company: Soft Signs Address: 207353 Highway, Mono, Ontario, L9W 6J2, Canada Phone: 519-938-9986 Email: eddy@softsigns.com Soft Signs 3D manufactures a Patented “all in one” 3Dimensional billboard vinyl.  The 3D props are constructed from a vinyl substrate. Examples of the company’s work can be found at softsigns3d.com.  Insider talked with the company’s […]

Lamar Acquires Steen Outoor

BATON ROUGE, La., Aug. 04, 2017 Lamar Advertising Company (LAMR) (Nasdaq:LAMR), a leading owner and operator of outdoor advertising and logo sign displays, today announced that it has acquired the assets of Steen Outdoor Advertising, significantly enhancing Lamar’s position in Philadelphia and the surrounding region. The all-cash acquisition adds more than 460 billboard […]