By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards. As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]
Neil Bell of New South Outdoor talked with Insider recently about the benefits of live sports score streaming on digital billboards. How do you incorporate live streaming of scores into your digital billboards? Currently, we are using RippleFeed to update any dynamic content that we have running on our boards. […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]
Company: Roadside Outdoor Markets: South Dakota, Wyoming and Nebraska. Headquarters: 645 S. 5th St, Hot Springs, SD 57747 Phone: 605-745-7047 Roadside Outdoor advertising is owned and operated by Floyd C. Simunek. The company built its first first structure in South Dakota in 2002 and has more than 50 structures in three states. Roadside Outdoor’s […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
This week’s design tips come from Porlier Outdoor. We featured Porlier as our company of the day in October. CREATING SUCCESSFUL BILLBOARD LAYOUTS Creating successful billboard layouts is something we strive to do everyday because a billboard design is as important as a billboard location. No matter what billboard company you choose for your advertising needs, […]
Lamar has produced a 3 minute video showing how to combine digital billboards and dynamic content: day-parting, weather-related ads, traffic-related content , live scores, trending items, countdowns, and social media content. Nice job Ian. [wpforms id=”9787″] Paid Advertisement
Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company was started in 1965 by William Reagan. The company is privately held and has a billboard plant […]
By Ken Klein, EVP, Outdoor Advertising Association of America SYLVA, NC – Family-owned independent Allison Outdoor Advertising built and posted billboards for an award-winning movie with pre-Oscar buzz. “We made good money,” said Gary Ayers, president of Allison Outdoor, based in rural western North Carolina. “The movie people were great […]
Insider heard Brad and John, a couple disk jockeys from Bellingham, Washington talking about smart digital billboards on a September 26 podcast. Brad and John got a little bit right and an awful lot wrong about digital billboards. Insider has excerpted the 5 minute podcast in italics so you can see […]
